Why Building a Personal Brand Matters

Do you dream of writing a book, public speaking, or being a leader in your community or industry? Then you need to build a personal brand. Establishing a personal brand can also help you in your business or career by helping you stand out from the crowd and can help if you plan to pivot in your career.

Personally for me, I come from the beauty industry and for many years most people only knew me as a professional makeup artist. When I decided that I wanted to pivot into the coaching industry I knew that I needed to pivot my personal brand. That took planning and time but it worked out and I was able to build my coaching business.

In business your branding is your logo and what colors you use, but your personal brand is who you are, what you stand for, and the impact you want to make in the world. We have to be conscious of how people perceive us and that is a big part of what personal brand mapping is. We work on creating your legacy and reverse engineer that to help you create your vision and goals so you know exactly what to do each step of the way.

If you’re interested in building your personal brand for your business or career, let’s set up a virtual 1:1 class! To book your your class go here to send me a message to get started!

xx,

Kim

Online Classes with Kim for Makeup, Social Media, & Personal Branding

Online Classes, come learn with me! 

Live, not pre-recorded, so you get the personalized attention that you’ve always wanted from an online class. 

• Makeup 101

  Learn how to do your makeup for yourself or to look your best on camera or film. You’ll feel more confident and have the knowledge of what products and colors work best for you. 

• Social Media 101

  With a focus on 1-3 platforms, learn how to navigate them, create content, learn about the best hashtags, and grow with paid and organic marketing.

• Personal Brand Mapping

  No matter if you’re starting a business or pivoting in your career, it’s always a good idea to have a strong personal brand. This will help you stand out and help you make a bigger impact.

I am a multi-passionate entrepreneur, business owner, and coach. I have 20 years in the beauty industry, I’ve been business and career coaching for over 10 years, and added life and personal development coaching in 2019. 

I’m an instructor at our local Adult Learning Center and I’ve been teaching other people for as long as I can remember. I want to help you gain skills so that you can be better, do better, and make a bigger impact in the world.

Why book a class with me?

You’ll receive live, personalized, one-to-one classes from the comfort of your home and catered to your specific needs. They can be recorded so you can watch them again. 

How to book a class?

Just send us an email and let us know what class, what days and times are best for you (Monday-Friday 9:30-2:00 EST), and what your specific questions or concerns are for that particular topic. Please include your time zone if not EST and your cell phone number just in case we need to get in touch the day of your class via text. 

Once we finalize a time, we’ll send you a confirmation email and Zoom invite. Then we’ll email you an invoice that will need to be paid within 48 hours prior to the class time to save your spot or you’ll lose it. 

The cost for a personalized, one-to-one class for one hour via Zoom is $95.

These classes are meant to be fun, engaging, and educational. You’ll learn valuable skills that will help you personally and professionally!

Be better. Do better. Make a bigger impact.

I look forward to working with you!

Kim

(*Classes are non-refundable but are transferable one time to another date within 30 days or the payment is forfeited. Please give at least 24 hours notice if you need to reschedule.)

Are you posting and hearing crickets?

Have you been pouring your heart out creating content and posting but no one seems to be paying any attention?

You set up your website and your social media just like you were told to do and got to work. You’re spending so much time creating blogs and posting but every time you post something you hear nothing but crickets. You know you could help so many people if you could just get them to actually stop to read or listen to your content.

I have some tips that may help you get more engagement and build quality relationships that will be selling your products or services in no time!

Know Exactly Who You’re Talking To

When creating content think of that one person that desperately needs your help, find out where they hang out and post content that solves their burning problems. Be consistent, the statistic is we have to see something 12 times before we decide to trust or buy it, so don’t feel bad about posting often.

Connect with Video

Written blogs are great but most people just skim and barely read anymore so having video will help them connect with you faster. Besides creating live videos, create quality video content to post in your blog posts, on IGTV, your Facebook page, YouTube and LinkedIn. (If you just went holy hell how will I ever post to ALL those places, trust me it takes no time and gets your message out to so many people!)

Build Relationships on Social Media

I can’t tell you how many times I’ve been reading a great business book and go to find the author on Instagram and they are either no where to be found or they have 6 posts and they haven’t posted in two years. I understand that we can’t be everywhere all the time but find out where you ideal client is hanging out, Instagram is great place to share more of who you are and behind the scenes stuff. Have your social media buttons easy to find on your website and remember your industry colleagues may be on Twitter but your ideal client may be on Instagram and wants to know more about you!

Get on O.P.P. (Other People’s Platforms)

Share you knowledge and build your audience faster by being interviewed for podcasts, written and video blogs, or guest post. I’ve been contacted right after one of my interviews aired for coaching, so yes this is a great way to get yourself booked out! By getting on O.P.P. you will build your audience and credibility so much faster and make great connections along the way.

Create Your Community

Using your Facebook page or create a group, connect with your community of followers, stop talking to them and engage with them. Post things so they can go, “Me too!” and maybe you have a hobby or a belief that will deepen your connection with your true followers even more. Pull back the curtain and share more of who you are… your story, your personality, skills and the people and things that you love. If you would like to learn more about building a personal brand go here.

Have you been hearing crickets with your content? Let me know in the comments how you plan to change that and if these tips helped you!

xo,

Kim

How to Build a Personal Brand

Let’s first talk about what a personal brand is not… it’s not your logo, your font or your branding colors.

Building a personal brand is the act of marketing yourself, your experiences, your personality, your interests, and your unique knowledge and skills.

Building a personal brand allows you to pivot in your career, connect with people on a deeper level, stand out and build the know, like, and trust factor. When you build a personal brand, you make yourself economy proof by becoming the “go to expert” and solving a big enough problem.

Ask yourself…

What makes me unique?

What am I skilled and knowledgeable on?

What problems can I help solve?

What do people naturally come to me for?

What do I want to be known for?

A favorite personal brand example of mine is Sara Blakely, the founder of Spanx, you know those amazing things that we wear under our clothes to make us look slimmer? Yeah like one of the best inventions ever! She has built a personal brand empowering women on her Instagram and speaking at conferences, she’s stepped out behind her incredibly successful business to build a brand as a thought leader.

As a makeup artist in the beauty industry for so many years, the questions I was always asked were, “What do you love most about doing makeup? What are your favorite products? What are your top tips for a 5 minute makeup routine?” It use to drive me crazy because I’m thinking there’s way more than just makeup tips in this brain of mine!

It wasn’t until I started to build a personal brand outside of my makeup artistry business that people became more interested in me. I started sharing my stories, my personal experiences of transformation, I shared my strategies and methodology for business and personal success. People started to see me, not just my craft, by building a personal brand I was able to pivot in my career and establish myself as a transformational life and business coach.

5 Steps to Building a Personal Brand

1. Craft Your Story

Sharing you story will connect you with others who need to hear what you have to say. If you tell your story in a compelling way and have others say, “Omgosh me too!” you connect with them on a deeper level.

2. Get Social

You want to start building your community and focus on serving not selling. Respond to comments on social media, don’t be afraid to take the conversation into your direct messages, consistently post valuable and useful content.

3. Know Who You’re Talking To

It helps to know your target market and specifically who your ideal client is so you can craft your message. Once you know your ideal client you can start talking directly to her and building a relationship.

4. Solve a Problem

Find out what your ideal client struggles with and then solve her problem, become the “go to” person in your industry… this does not mean be the only expert but become a contributor.

5. Make it Personal

Share who you really are, pull back the curtain on your life and share what makes you unique because the things that makes you different are your greatest assets.

Building a personal brand is about finding your voice, sharing your story, and building your community! If you have a desire to become a thought leader in your industry, building a personal brand is imperative. Even if you don’t but you want to stand out, building a personal brand will set you apart from the rest.

Would you rather watch than read? Check out the video below about building a personal brand!

I would love to hear from you, let me know in the comments if you’re building a personal brand for your business or career! If you’re ready to set up a free introductory coaching call go here.

xo,

Kim

4 Ways to Grow Your Service-Based Business {Fast}

Are you building a service-based business? It doesn’t matter if you’re a real estate agent, a refrigerator repairman (or woman) or a therapist, these tips will help you to grow your business fast.

1. Mindset above all else

Are you focused on your own growth and expansion or are you too busy checking out your competition? Do you know where you’re headed and what the future looks like for you and your business?

Business and marketing plans are great but you really need to know how you want to feel in your business not just in the beginning but 10 years from now. A great book to read in the beginning is “The E-Myth Revisited” by Michael E. Gerber.

When you’re getting your business off the ground it can feel daunting and overwhelming, focus on one step at a time and always show up as the next level version of you. Even if in the beginning you’re making no money, show up as the person that you want to be.

What does your business look like 1, 5 and 10 years from now? I can tell you I see so many new business owners burn out in the first few years because they’re saying “Yes” to everything, they take every job they can and then they get so busy working in their business that they can’t work on their business. Give yourself time to be innovative and creative.

2. Start with your network

In the beginning let people know what you’re up to, reach out and offer to help in exchange for feedback or testimonials. Turn people into loyal, raving fans and you’ll have an army of cheerleaders standing behind you rooting you on and referring you to everyone they know!

You want to become their “go to” resource, you want to become their favorite! It’s more than just building your network it’s about building your community. We all want to feel like we’re a part of something bigger than ourselves, if you can create a community, you will secure the long-term success of your business.

I go to this cute little sandwich shop down the road from my house, every time I walk in the owner greets me as if I’m her best friend, the people who have lunch there stop to chat with her, she’s created a loyal community.

great service + community = life long customers

3. Visibility is your priority

People are busy and easily distracted, they forget so you have to be constantly showing up to remind them. I feel like this is an area a lot of new business owners struggle with, especially women who’re afraid of putting themselves out there and being seen.

Can I find you on a Google search?

Are you showing up on social media?

Are you using hashtags to target your market?

Are you showing up on video?

Are you sharing resources that will help your clients?

4. Do you stand out among your competition?

Every industry is saturated and with people being inundated with information at all times, how do you stand out? By positioning yourself as the expert and becoming their “go to” person you make the competition irrelevant and you do this by building a personal brand. If you plan on selling your business at some point this may not work for you but if this is YOUR business with your name and your reputation, then building a personal brand is imperative.

People want to buy from someone they know, like and trust.

Your personal brand is your story, your message and your mission along with your unique gifts and personality. It’s what makes you different and it’s what will help you to stand out from everyone else.

If you need help growing your service-based business go to my Contact page and let’s see if we would be a good fit for each other!

xo,

Kim