How to Build a Personal Brand

Blog How to Build Personal Brand

Let’s first talk about what a personal brand is not… it’s not your logo, your font or your branding colors.

Building a personal brand is the act of marketing yourself, your experiences, your personality, your interests, and your unique knowledge and skills.

Building a personal brand allows you to pivot in your career, connect with people on a deeper level, stand out and build the know, like, and trust factor. When you build a personal brand, you make yourself economy proof by becoming the “go to expert” and solving a big enough problem.

Ask yourself…

What makes me unique?

What am I skilled and knowledgeable on?

What problems can I help solve?

What do people naturally come to me for?

What do I want to be known for?

A favorite personal brand example of mine is Sara Blakely, the founder of Spanx, you know those amazing things that we wear under our clothes to make us look slimmer? Yeah like one of the best inventions ever! She has built a personal brand empowering women on her Instagram and speaking at conferences, she’s stepped out behind her incredibly successful business to build a brand as a thought leader.

As a makeup artist in the beauty industry for so many years, the questions I was always asked were, “What do you love most about doing makeup? What are your favorite products? What are your top tips for a 5 minute makeup routine?” It use to drive me crazy because I’m thinking there’s way more than just makeup tips in this brain of mine!

It wasn’t until I started to build a personal brand outside of my makeup artistry business that people became more interested in me. I started sharing my stories, my personal experiences of transformation, I shared my strategies and methodology for business and personal success. People started to see me, not just my craft, by building a personal brand I was able to pivot in my career and establish myself as a life and business coach.

5 Steps to Building Your Personal Brand

Craft Your Story

Sharing you story will connect you with others who need to hear what you have to say. If you tell your story in a compelling way and have others say, “Omgosh me too!” you connect with them on a deeper level.

Get Social

You want to start building your community and focus on serving not selling. Respond to comments on social media, don’t be afraid to take the conversation into your direct messages, consistently post valuable and useful content.

Know Who You’re Talking To

It helps to know your target market and specifically who your ideal client is so you can craft your message. Once you know your ideal client you can start talking directly to her and building a relationship.

Solve a Problem

Find out what your ideal client struggles with and then solve her problem, become the “go to” person in your industry… this does not mean be the only expert but become a contributor.

Make it Personal

Share who you really are, pull back the curtain on your life and share what makes you unique because the thing that makes you different is your greatest asset.

Building a personal brand is about finding your voice, sharing your story, and building your community! If you have a desire to become a thought leader in your industry, building a personal brand is imperative. Even if you don’t but you want to stand out, building a personal brand will set you apart from the rest.

I would love to hear from you, let me know in the comments if you’re building a personal brand or if you want to start!

xo,

Kim

Would you rather watch than read? Check out this video below about how to build a personal brand!

Inspiring Women with Self-taught Illustrator

I loved having Jessi Bordi (who also happens to be my sister!) in my studio to talk about how she became a self-taught illustrator and how commitment and mindfulness have changed her life and business.

My favorite tweetable moment was when she said, “Be okay with sucking.”

You can follow Jessi on Instagram at @hazelandgraceillustrations.

Let us know if the comments what your takeaways were and if this inspired you to learn something new!

xo,

Kim

My Interview with Yvonne DiVita of Nurturing Big Ideas

Thank you to Yvonne DiVita of Nurturing Big Ideas for having me on as a guest for her show, “Conversations with Smart Women”.

We had a great conversation about stepping into the next level version of yourself and how clarity leads to abundance and success.

If you would like to learn more about my coaching services please go to my Contact page.

To learn more about Yvonne and her services please go to her website.

xo,

Kim

Featured on Enlightenedhood Podcast

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I’ve been featured on the Enlightenhood podcast talking about motherhood, mindfulness and staying sane while raising kids and running businesses. 

Go to iTunes to listen and let me know in the comments if you got any “Aha” moments from listening!

xo,

Kim

My Coaching Space

life coach office space
 
life coaching office space

Who says coaching spaces have to be plain and nature sounds playing in the background?!

I’m not your typical life coach and neither is my space. My space is beautiful, bright and inviting and is the perfect space for us to meet for consultations and in person coaching sessions!

My coaching style is a little bit different, I work as a transformational coach which is different than traditional therapy and goes deeper than typical life coaching.

Traditional therapy works with past trauma, diagnosing and treating mental illnesses.

Life coaching works with defining goals and creating a plan of action to help you get there.

Transformational coaching helps you define what you want and uncover the limiting beliefs that are holding you back. I believe this is the way to see results faster and with more lasting results than if we just worked with your goals alone.

In order to get to the next level version of ourselves we have to understand what’s holding us back. Is it procrastination, lack of confidence, a past money story? In business and career, are you afraid of showing up and being seen? Do you not feel worthy and valuable?

In my coaching sessions I’ve been able to help women get unstuck, re-ignite their passion, and feel more confident. I give you the tools to continue your growth long after our coaching sessions are finished because our growth and expansion never ends.

Have you ever heard of the saying, “new level, new devil”? It’s true, to become the most successful and happy version of ourselves we have to know that the “devil” is our own mind. It can work against us and hold us back from everything we desire if we don’t know how to take control of it and make it work for us.

It is my passion and mission to help women become the best version of themselves. If you would like to book a consultation with me over the phone or in person go to my Contact page!

xo,

Kim

My Interview with Lyndsey Johnson of GrowthVine

life coach virginia beach

I was recently interviewed by Lyndsey Johnson of GrowthVine for her women overcoming challenges series.

Lyndsey said, “Fantastic interview with Kim today where we talked about how to stop that speeding train when you want to pivot your business and get out of one that is misaligned!”

See the interview on Facebook!

xo,

Kim

From Photographer to Coach

life coach virginia beach

From photographer to coach, my interview with Elizabeth Henson.

She’s a photographer, podcaster, coach and community builder. She shares advice on pivoting from one career to another and how build a strong community.

To find out more about Elizabeth go to:

 http://elizabethhensonphotos.com

4 Ways to Grow Your Service-Based Business {Fast}

business coach virginia beach

Are you building a service-based business? It doesn’t matter if you’re a real estate agent, a refrigerator repairman (or woman) or a therapist, these tips will help you to grow your business fast.

1. Mindset above all else

Are you focused on your own growth and expansion or are you too busy checking out your competition? Do you know where you’re headed and what the future looks like for you and your business?

Business and marketing plans are great but you really need to know how you want to feel in your business not just in the beginning but 10 years from now. A great book to read in the beginning is “The E-Myth Revisited” by Michael E. Gerber.

When you’re getting your business off the ground it can feel daunting and overwhelming, focus on one step at a time and always show up as the next level version of you. Even if in the beginning you’re making no money, show up as the person that you want to be.

What does your business look like 1, 5 and 10 years from now? I can tell you I see so many new business owners burn out in the first few years because they’re saying “Yes” to everything, they take every job they can and then they get so busy working in their business that they can’t work on their business. Give yourself time to be innovative and creative.

2. Start with your network

In the beginning let people know what you’re up to, reach out and offer to help in exchange for feedback or testimonials. Turn people into loyal, raving fans and you’ll have an army of cheerleaders standing behind you rooting you on and referring you to everyone they know!

You want to become their “go to” resource, you want to become their favorite! It’s more than just building your network it’s about building your community. We all want to feel like we’re a part of something bigger than ourselves, if you can create a community, you will secure the long-term success of your business.

I go to this cute little sandwich shop down the road from my house, every time I walk in the owner greets me as if I’m her best friend, the people who have lunch there stop to chat with her, she’s created a loyal community.

great service + community = life long customers

3. Visibility is your priority

People are busy and easily distracted, they forget so you have to be constantly showing up to remind them. I feel like this is an area a lot of new business owners struggle with, especially women who’re afraid of putting themselves out there and being seen.

Can I find you on a Google search?

Are you showing up on social media?

Are you using hashtags to target your market?

Are you showing up on video?

Are you sharing resources that will help your clients?

4. Do you stand out among your competition?

Every industry is saturated and with people being inundated with information at all times, how do you stand out? By positioning yourself as the expert and becoming their “go to” person you make the competition irrelevant and you do this by building a personal brand. If you plan on selling your business at some point this may not work for you but if this is YOUR business with your name and your reputation, then building a personal brand is imperative.

People want to buy from someone they know, like and trust.

Your personal brand is your story, your message and your mission along with your unique gifts and personality. It’s what makes you different and it’s what will help you to stand out from everyone else.

If you need help growing your service-based business go to my Contact page and let’s see if we would be a good fit for each other!

xo,

Kim

How to Start a Coaching Business

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Do you have a whisper in your heart to help others?

The more women I work with the more convinced I am that we are natural cheerleaders, we love building communities and seeing others succeed. I have met some amazing women with a natural gift for helping others but drown out their abilities with a lack of believing in themselves.

If you feel the whisper to do something more with your gifts and your story I want to help you, I am breaking down the steps to starting a coaching business and help you decide which route is best for you.

What is a coach?

A coach is someone who helps others achieve their goals, they help keep them accountable and give them tools and strategies to help them through each step of the way.

What kind of coach can you be?

I’ve broken them down into 5 main categories and as you can see each category can be broken down into sub-categories, there is no limit to what coaching can do.

Confidence Coach: Helps someone raise their self-confidence, feel more powerful and become more successful in their life.

Health/Wellness Coach: Helps someone with exercise, recipes, meal plans and living a healthier lifestyle.

Business Coach: Helps someone with the business and marketing strategies to grow their own business.

Life Coach: Helps someone with work and life relationships, time management and achieving life goals.

Spiritual Coach: Helps someone to have deeper relationship and more alignment with their source energy.

Executive Coach: Helps organizations or individuals increase their performance and achieve goals.

How to Start a Coaching Business

1. Get the education and certification you need

Most coaching does not require a certification and coaches can learn by their own personal life experience and by learning the fundamentals of coaching. Only a licensed therapist should work with someone who is depressed, suicidal or has gone through some major life trauma.

2. Share Your Story

By being vulnerable and sharing our own personal stories we can connect with others on a deeper level and build a strong know, like and trust factor.

3. Define Your Target Market

Who are you serving and what problem do they have that you want to help them solve?

4. Create an Ideal Client Avatar

Who specifically are you speaking to when writing your content and posting on social media? You should be so clear on this person that you can give them a name and you know everything about him/her.

5. Grow Your Social Media

Gone are the days of advertising in the Yellow Pages and mailing postcards, now we can reach endless amounts of people in our target market right on our phones or computers. Having a solid social media strategy will help you reach your ideal clients and help you build a strong relationship with them.

6. Build a Community

Feeling a connection is key, your ideal client needs to feel like they know and trust you so building a community either on social media or in a Facebook group is key to them feeling safe and opening up their wallets to you.

7. Position Yourself as the Expert

Coaching is a huge industry so how can you stand out from the crowd? By positioning yourself as an expert, sharing blog articles and social media posts that help educate and inspire others.

8. Build an Email List

Have direct contact with your target market via your email list, with social media algorithms constantly changing you never want to be without a way to get in front of your ideal clients at all times.

9. Make Yourself Visible

Create a marketing plan of how often you will show up and where is key to being consistent and seeing growth in your business. Are you focusing on Facebook, Instagram, YouTube, Pinterest, ect.?

10. Define How You Solve Their Problem

Are you offering 1:1 coaching, a group program or a monthly membership group? Define what you offer that will help your Ideal Client solve their problem.

If you feel like it’s time for you to start your coaching business comment below or reach out on my Contact page and let me know what you’re struggling with right now!

Join my free Facebook group for women business owners!

xo,

Kim

Hampton Roads Networking Group for Women

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Aimee Beltran of Irresistible Icing and I had the best time hosting our first community and networking group for women in Hampton Roads. We wanted to help women to feel more confident, we talked about how to build a personal brand and why it’s important and gave tips on how to finally start using video for your business.

If you’re not in our area but would still like to connect with us you can go to our Facebook pages:

Kim Porter TV and Irresistible Icing

I would like to thank Anna Aragon for her gorgeous food and for her photography skills and our sponsor Jennifer Barnes with Young Living Essential Oils for her beautiful diffuser and oils that made the room smell amazing!

xo,

Kim

How to Pivot in Your Career

life coach virginia beach

Are you feeling stuck and unfulfilled in your career? It may be the right time for a career pivot! A career pivot a transition or shift from your current career into a new career but it doesn’t always mean doing something completely different, it may just mean a slight shift in direction.

How do you know when it’s time for a pivot? When you’re being called for more, you feel a loss of purpose or your health is declining because of stress and anxiety. To shift from your old career you could go all out and quit but a subtle shift is sometimes best, it’s changing your sails ever so slightly to start heading in a new direction.

Know Your Long-Term Vision

Sit down with a piece of paper or your journal and start writing out what you want your life to look like 10 years from now. What does a new career look and feel like for you? Where are you? What are you doing? Who are you with? How do you spend your day? Clarity is the most important thing because knowing what you do want helps you to know what you don’t want. If you’re leaving one career for another, know what you really want so you don’t go just recreating the same thing in a new career.

Start Preparing Now

Does taking the leap into a new career mean a loss of income? Start preparing now. Write a list of all of the things that need to happen for you to reach this vision of your new career. Don’t get overwhelmed it doesn’t have to be all done in a day, a pivot is about taking little steps and repositioning your sails. Start following the leaders in your industry that you would like to have a similar career, see what they’re doing and posting about to get an idea of what you should be doing.

Brand Yourself

Start branding yourself outside of your current career, if you’re known for something it’s hard for people to see you as something else so start putting yourself out there. If you’ve been doing your side hustle for awhile starting talking about it more and introducing people to this new side of you. This may be the time to start blogging or posting mini-articles on LinkedIn if you aren’t already, this way you can start getting your thoughts out into the world.

Face Your Fears

What are your biggest fears and whose opinion are you most worried about? Take out a piece of paper or your journal and face head on how you’re feeling and what this might mean for the people closest to you. Don’t feel guilty for wanting to expand there’s nothing wrong with you. You can’t stuff those feelings down and pretend like they don’t exist, if something’s not working instead of putting your head in the sand, address it head on and figure out what it is that will make you feel fulfilled and happy.

Don’t Go Back

Sometimes it’s our instinct to go back to a time that felt happier and easier, that may mean making your business small again or going back to where your career started but you can’t shrink back after you’ve already expanded. Those same feelings that had you looking for something more before may start creeping back up and you’ll end up right back where you started.

Take Stock of Your Inventory

Know your skills and expertise have a real heart-to-heart with yourself and get clear on your strengths. Where do you excel? What’s the part of your current career that lights you up and gets you most excited? Our success leaves clues so find out what it is that you love and that you’re amazing at and use that information to start navigating into new waters.

Ask yourself:

What does a successful and fulfilling career look like for me?

Where do I excel and what do I love doing?

What do I need to do to prepare for a career change?

What are the problems I may face?

If you’re being called for something else it’s not by accident, think of it as being called by your higher self. Whatever your skills and talents are the world needs them and it needs you living full out in your highest purpose!

If you liked this article I would love to hear from you in the comments! Are you considering a pivot in your career? As always if you need help getting clarity around your purpose, if you’re ready for a pivot or full on career change I’m here to help. Go to Work with Me to find out more!

xo,

Kim

Should you hire a life and business coach?

How many of you have told a friend or family member an idea or a vision you have and they snubbed it or made you second guess yourself?

Many times the people closest to us can only see the old version of us. If we are changing our lives and living up to our highest potential that could make some people uncomfortable so that they unconsciously want to pull us back down to where we use to be.

People who are not aligned with their highest purpose aren’t able to give you the support and guidance that you need to take your life to the next level.

If you’ve been feeling stuck, uninspired, ready to make a pivot or full on career change I can help. If you need help growing your business I can help with that too!

Go to my Contact page to send me an email!

xo,

Kim

Kim Porter TV Interview with Kim Hudson, Founder of "Your Natural Guide"

Have you ever felt the nudge to do something big but you weren’t sure if it was right for you, if you should really jump?

I recently had Kim Hudson the founder and publisher of “Your Natural Guide” Magazine in Hampton Roads, VA in to talk about how she made a decision that would change her life and help her find her happy!

Look for @yournaturalguide on Instagram and Facebook.

To find out more about the online magazine and podcast go to: www.yournaturalguide.com

If you’re someone (or you know someone) that has an inspiring story to share email me at info@kimportertv.com.

xo,

Kim

When Your "Dream Job" Goes Bad

When Your Dream Job Goes Bad

I’m writing this with my freelance, service-based business owners in mind but if you’re a career gal this can work the same for you, it’s all the same process.

I’ve seen it happen so many times…

You set out to build your dream job, when you first started you were so excited to create your own schedule, set your own rates, maybe you had young children and you could work your schedule around them. It was the perfect job for you and and you were creating something beautiful.

Then 10 years goes by… you’ve become successful, you’re damn good at what you do but during this time somehow your “Dream Job” has now become your J.O.B. and not in the best way.

You feel frazzled, overwhelmed, you feel trapped. There’s no retirement fund, no 401K or insurance that keeps you there but it’s your business and it’s what you’re known for. On the outside you look successful, people respect you but there’s no movement, there’s no where to grow without adding more stress and more work. You’re burning the candles at both ends.

It’s not as much fun as you thought it would be, you can’t go on vacations or travel like you thought you could, maybe you’re missing your children’s activities or games because your schedule has you working all.the.time…You’re working your ass off like never before and you feel burnt out and stuck. YOU are your business and you’re missing out on your life.

So what do you do?

The first step is admitting how you really feel and then you need to work on getting clarity. I believe clarity is the answer for everything because when you know what you do want, then you know what you don’t want. When you’re honest with yourself you can create a plan and start moving in the right direction. Maybe you just need a mindset shift, you need to learn say “No” more and do more of the things that light you up.

Maybe it’s time to raise your rates so you can work less and make more money or it’s time to finally get the help you need and stop trying to do everything yourself. You also need to start creating a personal brand separate from your business, you don’t need different social media accounts but you do need to step out from behind your business.

If you need help getting clarity I encourage you to download my free workbook, you can download it here. You’ll receive my workbook straight to your inbox and once you complete it, I would love to hear from you in the comments. Did you have any “Aha” moments?

I’m putting together a blog post about creating a personal brand, I’ll let you know when I post on my blog but if you know you can’t wait until then I have several ways you can work with me, click here to find out more.

xo,

Kim

What Got You Here Won't Get You There!

tips to uplevel your business

When I look back and think about the things that took my business from being just a side hustle to a full-time and successful business there are 3 things that I did that stick out the most and I believe made the most difference.

First, I was consistently posting and showing up in people’s social media feeds. When you do that they remember you the next time they need something and when you’re actually “being social” on social media people feel like they know you. This was pre-Instagram Stories and now we feel like we don’t just have to be consistent but constantly “on” so even though I haven’t fully embraced posting about every single thing I do throughout my day, I know being consistent and always showing up makes a huge difference. If a client comes to your Instagram or Facebook and sees it hasn’t been updated in 4 weeks they are going to wonder how consistent you are in your business. Think about the things you’re posting and try to keep in mind that they should be inspiring, entertaining or educational!

Second, I went to industry and networking events. I made it a priority to get to know others in my industry so they would feel like they know, liked and trusted me and would feel comfortable referring me to their clients. Building a strong referral network is one of the best ways to consistently get referrals for your business. Make it a point to get to know others, go for coffee and build relationships. A plus to this strategy is if you’re anything like me it can get pretty lonely working from home so getting out and meeting others is always a bonus!

Third, I positioned myself as an expert. Everyone in your industry is posting pretty pictures but when you take it a step further and write articles that answers your Ideal Client’s burning questions it helps to make you an authority in your industry. People will come to for answers and others will share you articles and videos to help educate their clients.

If you’re new in your business or you’ve been in business for awhile and you haven’t put much effort into being consistent, growing your network or positioning yourself as an expert, I encourage you to incorporate these three things and see how they can help you uplevel your business!

If you’re struggling with not knowing what to post, not feeling confident or how you could become an expert in your industry, I have different coaching options to help you. Go to Work with Me to find out more and if you have any questions go to my Contact page to send me a message!

xo,

Kim

Goal Setting the Right Way!

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You have to know where you're going before you can actually get there, forget about New Year's resolutions and focus on creating goals with soul!

I created this free workbook for those that want to see big changes in their lives and manifest things they could only dream about.

Get the workbook: Personal Power Workbook

In 2012 my sister convinced me to take an online Vision & Goal Setting Workshop, I thought it was silly and a waste of my time and boy was I wrong! As a freelance makeup artist for brides I had booked only 6 weddings by the end of 2012 so when I took this workshop I created some big goals for myself.

By the following year I had 31 weddings booked, opened my makeup studio, created a makeup line and hired assistants to work on my team. I grew my business to amazing heights I could have only dreamed about with my work being featured in national magazines, getting hired to do makeup for television like The Dr. Phil show and doing makeup for presidential campaigns hanging out with the Secret Service!

I was mind blown at how much I was able to accomplish in such a small amount of time and I went on a journey to find out how it was possible! I’ll tell you that goal setting from where you are right now will only lead to frustration and loss of motivation which is why most gyms are empty by February!

I think you will find this workbook will open your eyes to the possibilities that are waiting for you and I would love to hear what comes up for you! Comment here, send me a message on social media or an email at info@kimportertv.com!

Check out this testimonial… "I finished my Personal Power Workbook...it wasn't easy it took me a week. Guys, if you haven't done this do it and then give Kim the biggest hug ever. Do it in a Zen state, relaxed and open minded.

Allow yourself to really dig deep into you! Put aside everything else in your life while doing it. I promise you won't regret taking the time, you won't recognize yourself afterwards. I literally finished and reread some of my answers. It gave me a new fresh outlook on where I want to be personally and professionally.

I had to be raw and vulnerable. I had to think about my success and I don't always do that. It made me have so many emotions while doing it, it’s powerful and positive and it puts everything into perspective. I promise you will say, ’Wow, I got this shit!!’. “

- Audra Cindric, owner of Simply Elegant by Audra

Get the workbook: Personal Power Workbook

xo,

Kim

How to Create a Vision Board

How to Vision Board Goal Setting

I received a message the other day she said, “Hi may I ask you a question about vision boards, can I draw my vision instead of pasting pictures on the board?” My answer was, “Yes of course it’s your vision to do as you wish!”

But before creating your vision board there are some key things that you must do that I think some people don’t realize. The vision board is a piece to creating the life you want but it’s not the whole puzzle! I’ve listed the key steps below and if you’re interested in learning more my podcast episodes #4 and #5 break down these steps even more, the link is below.

1- Grab a pen and paper and find a quiet place. Think about and write down all the things you want in your life the feelings, physical things and accomplishments.

2- Now imagine a day in your life 10 years from now. How old are you? Who are you with? Where are you? What are you doing? What do you hear, see, smell, taste, and touch? On another sheet of paper use your 5 senses to create a descriptive vision of what you’re doing, how you’re going about your day and how you are feeling. Write down the date at the bottom of your paper. 

3- This is when you put your vision board together, it shows images or drawings of what you saw in your vision (and you can have multiple visions). These images and drawings act as anchors so every time you see your board you feel excited about the life you’re creating!

The Kim Porter Show Podcast

I would love to hear from you, leave a comment below!

xo,

Kim



Image Credit: www.instagram.com/afabulousfete 

How Do You Know When It's Time To Get Help?

None of us do this alone, if you’re trying to start and grow your business all by yourself you are doing it wrong!

Watch this video as I help you break down the steps from when you first start your business, when you’re ready to uplevel and when you surpass your peer group.

For more information about my Inner Circle Coaching Group go to www.kimportertv.com/innercircle.

xo,

Kim

5 Reasons Why Your Business is Struggling

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1. You’re not charging enough

You invest your time, supplies and knowledge, education that you’ve paid for so that you can be amazing at what you do and you’re not being compensated the way that you should be. The biggest reason I hear why business owners aren’t charging enough is, “Well I didn’t know how much to charge so I just picked a number.”

Do yourself and your industry a favor and ask someone, email or message a few people local to you or look on their website. Figure out what feels comfortable to you but don’t go low just because you’re new, base it on your experience, skill level and what feels right to you.

2. You’re not taking it seriously

You’re leaving emails and phone calls unanswered, maybe you’re not showing up and putting in 100%, you’re slacking on your social media and not generating new business or you’re spending money that should be going back into your business. Remember that the first year or two you may not be making a paycheck because everything you make should be going back into growing your business - your supplies, your audience and your education. If you spend everything you make you’re not going to be investing and growing your business.

3. You need help you’re trying to do everything on your own

Maybe you need help with coaching, you need to hire someone that can help you see the big picture and gain the clarity and confidence you need to grow a successful business. Maybe you need help IN your business, you need to hire a team, an assistant or even a virtual assistant. None of us do this on our own we need others to help lift us up so recognize when you need help and get it.

4. You’re not setting boundaries

You’re saying “Yes” to too many things or the wrong things. You’re not thinking, “Does this align with me and my long-term vision for my business?” Maybe you’re letting your clients walk all over you or you aren’t taking the time off to take care of yourself. You’re not attracting the right kind of clients or you don’t have tight agreements and contracts, you feel like you’re being taken advantage of and you’re starting to feel resentful.

You wanted to start your own business so that you could design a life that you love, you need to be in control of the projects and clients that you take on and work with. You need to be in control over how often you work and set clear boundaries so your clients know how to work with you.

5. You are sabotaging yourself

You’re procrastinating on projects, you’re promising things and not following through, you get a little success and you start to take your foot off the gas halting your momentum. A lot of business owners deal with their own kind of sabotage like letting self-doubt derail them. Maybe you’re not getting the support from your friends and family and you’re letting that stop you. It’s our job to recognize our own self-sabotage and not let it defeat us because it will rear its ugly head anytime we start to make progress or moving up to the next step.

I would love to hear from you. If you’re struggling in your business, did these help you?

Comment below!

xo,

Kim

Is it time to uplevel your business?

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

How do you know when it’s time to hire a team, open a studio or start selling products?

How do you know when it’s time to start selling products?

I’m a huge proponent of selling products at any stage of your business as this is how you start to create multiple income streams and long-term clients. There are so many ways you can sell products in your business like network marketing, wholesale products or private label… but have something to sell them!

I created my Kim Porter Beauty line after teaching makeup lessons and knowing that clients were going to makeup stores feeling confused and overwhelmed and I was basically giving more income to those stores instead of keeping it in my business. My makeup line accounts for about 15% of my annual income, it’s not a huge amount but it adds to my income and I have clients for life!

How do you know when it’s time to hire a team?

When you’ve got more inquiries than you can handle! When you’ve got systems in place, your business is well-organized and you can handle booking and dealing with many clients at a time. If being organized with scheduling and invoicing is not your thing you may want to wait until you can hire an assistant or virtual assistant that can handle those things for you before hiring a team. A lot of makeup artists and beauty professionals that work on a team are freelance independent contractors and receive a percentage of each client or job.

How do you know when it’s time to open a studio or take on your own space?

Most makeup artists start by going on-location or having their clients come to their home. I had my bridal clients come to my home for years before I ever considered getting my own space. It wasn’t until I was booking 30 weddings a year that I got tired of cleaning up my house with 2 kids and 2 dogs!

My first space was 100 sq. ft. room, I went to drop off business cards at a photographers new space and was offered a room to rent. I was booking 50 weddings a year by the time I moved into my own 650 sq. ft. space. If you are a makeup artist most likely weddings aren’t going to afford you a space of your own unless you are offering other services like special event makeup, lessons and classes. If you can, add services like skin care and airbrush tanning, the more services you have will help keep you with a steady stream of income during the slower seasons.

A good rule of thumb is keeping your rent, utilities, and insurance about 1/3 of your annual income. I recommend renting a booth, a corner in a photography studio or small room to find out if having a space of your own is really something you want. You may find the responsibility of having your own space, the cost and upkeep may not be worth it for you and your business!

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xo,

Kim