business tips

4 Ways to Grow Your Service-Based Business {Fast}

How to Build Service Business

Are you building a service-based business? It doesn’t matter if you’re a real estate agent, a refrigerator repairman (or woman) or a therapist, these tips will help you to grow your business fast.

1. Mindset above all else

Are you focused on your own growth and expansion or are you too busy checking out your competition? Do you know where you’re headed and what the future looks like for you and your business?

Business and marketing plans are great but you really need to know how you want to feel in your business not just in the beginning but 10 years from now. A great book to read in the beginning is “The E-Myth Revisited” by Michael E. Gerber.

When you’re getting your business off the ground it can feel daunting and overwhelming, focus on one step at a time and always show up as the next level version of you. Even if in the beginning you’re making no money, show up as the person that you want to be.

What does your business look like 1, 5 and 10 years from now? I can tell you I see so many new business owners burn out in the first few years because they’re saying “Yes” to everything, they take every job they can and then they get so busy working in their business that they can’t work on their business. Give yourself time to be innovative and creative.

2. Start with your network

In the beginning let people know what you’re up to, reach out and offer to help in exchange for feedback or testimonials. Turn people into loyal, raving fans and you’ll have an army of cheerleaders standing behind you rooting you on and referring you to everyone they know!

You want to become their “go to” resource, you want to become their favorite! It’s more than just building your network it’s about building your community. We all want to feel like we’re a part of something bigger than ourselves, if you can create a community, you will secure the long-term success of your business.

I go to this cute little sandwich shop down the road from my house, every time I walk in the owner greets me as if I’m her best friend, the people who have lunch there stop to chat with her, she’s created a loyal community.

great service + community = life long customers

3. Visibility is your priority

People are busy and easily distracted, they forget so you have to be constantly showing up to remind them. I feel like this is an area a lot of new business owners struggle with, especially women who’re afraid of putting themselves out there and being seen.

Can I find you on a Google search?

Are you showing up on social media?

Are you using hashtags to target your market?

Are you showing up on video?

Are you sharing resources that will help your clients?

4. Do you stand out among your competition?

Every industry is saturated and with people being inundated with information at all times, how do you stand out? By positioning yourself as the expert and becoming their “go to” person you make the competition irrelevant and you do this by building a personal brand. If you plan on selling your business at some point this may not work for you but if this is YOUR business with your name and your reputation, then building a personal brand is imperative.

People want to buy from someone they know, like and trust.

Your personal brand is your story, your message and your mission along with your unique gifts and personality. It’s what makes you different and it’s what will help you to stand out from everyone else.

If you need help growing your service-based business go to my Contact page and let’s see if we would be a good fit for each other!

xo,

Kim

Hampton Roads Networking Group for Women

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Aimee Beltran of Irresistible Icing and I had the best time hosting our first community and networking group for women in Hampton Roads. We wanted to help women to feel more confident, we talked about how to build a personal brand and why it’s important and gave tips on how to finally start using video for your business.

If you’re not in our area but would still like to connect with us you can go to our Facebook pages:

Kim Porter TV and Irresistible Icing

I would like to thank Anna Aragon for her gorgeous food and for her photography skills and our sponsor Jennifer Barnes with Young Living Essential Oils for her beautiful diffuser and oils that made the room smell amazing!

xo,

Kim

What Got You Here Won't Get You There!

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When I look back and think about the things that took my business from being just a side hustle to a full-time and successful business there are 3 things that I did that stick out the most and I believe made the most difference.

First, I was consistently posting and showing up in people’s social media feeds. When you do that they remember you the next time they need something and when you’re actually “being social” on social media people feel like they know you. This was pre-Instagram Stories and now we feel like we don’t just have to be consistent but constantly “on” so even though I haven’t fully embraced posting about every single thing I do throughout my day, I know being consistent and always showing up makes a huge difference. If a client comes to your Instagram or Facebook and sees it hasn’t been updated in 4 weeks they are going to wonder how consistent you are in your business. Think about the things you’re posting and try to keep in mind that they should be inspiring, entertaining or educational!

Second, I went to industry and networking events. I made it a priority to get to know others in my industry so they would feel like they know, liked and trusted me and would feel comfortable referring me to their clients. Building a strong referral network is one of the best ways to consistently get referrals for your business. Make it a point to get to know others, go for coffee and build relationships. A plus to this strategy is if you’re anything like me it can get pretty lonely working from home so getting out and meeting others is always a bonus!

Third, I positioned myself as an expert. Everyone in your industry is posting pretty pictures but when you take it a step further and write articles that answers your Ideal Client’s burning questions it helps to make you an authority in your industry. People will come to for answers and others will share you articles and videos to help educate their clients.

If you’re new in your business or you’ve been in business for awhile and you haven’t put much effort into being consistent, growing your network or positioning yourself as an expert, I encourage you to incorporate these three things and see how they can help you uplevel your business!

If you’re struggling with not knowing what to post, not feeling confident or how you could become an expert in your industry, I have different coaching options to help you. Go to Work with Me to find out more and if you have any questions go to my Contact page to send me a message!

xo,

Kim

12 Tips to Grow Your Makeup Artistry Business!

I received an email from a full-time freelance makeup artist who works in beauty, fashion and bridal. She said, “Could you offer me advice on how to promote myself, how to network and contact others, and how to grow my business?”

In this video I answered her questions and gave her some tips to grow her business and get her website on the first pages of Google!

xo,

Kim

5 Reasons Why Your Business is Struggling

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1. You’re not charging enough

You invest your time, supplies and knowledge, education that you’ve paid for so that you can be amazing at what you do and you’re not being compensated the way that you should be. The biggest reason I hear why business owners aren’t charging enough is, “Well I didn’t know how much to charge so I just picked a number.”

Do yourself and your industry a favor and ask someone, email or message a few people local to you or look on their website. Figure out what feels comfortable to you but don’t go low just because you’re new, base it on your experience, skill level and what feels right to you.

2. You’re not taking it seriously

You’re leaving emails and phone calls unanswered, maybe you’re not showing up and putting in 100%, you’re slacking on your social media and not generating new business or you’re spending money that should be going back into your business. Remember that the first year or two you may not be making a paycheck because everything you make should be going back into growing your business - your supplies, your audience and your education. If you spend everything you make you’re not going to be investing and growing your business.

3. You need help you’re trying to do everything on your own

Maybe you need help with coaching, you need to hire someone that can help you see the big picture and gain the clarity and confidence you need to grow a successful business. Maybe you need help IN your business, you need to hire a team, an assistant or even a virtual assistant. None of us do this on our own we need others to help lift us up so recognize when you need help and get it.

4. You’re not setting boundaries

You’re saying “Yes” to too many things or the wrong things. You’re not thinking, “Does this align with me and my long-term vision for my business?” Maybe you’re letting your clients walk all over you or you aren’t taking the time off to take care of yourself. You’re not attracting the right kind of clients or you don’t have tight agreements and contracts, you feel like you’re being taken advantage of and you’re starting to feel resentful.

You wanted to start your own business so that you could design a life that you love, you need to be in control of the projects and clients that you take on and work with. You need to be in control over how often you work and set clear boundaries so your clients know how to work with you.

5. You are sabotaging yourself

You’re procrastinating on projects, you’re promising things and not following through, you get a little success and you start to take your foot off the gas halting your momentum. A lot of business owners deal with their own kind of sabotage like letting self-doubt derail them. Maybe you’re not getting the support from your friends and family and you’re letting that stop you. It’s our job to recognize our own self-sabotage and not let it defeat us because it will rear its ugly head anytime we start to make progress or moving up to the next step.

I would love to hear from you. If you’re struggling in your business, did these help you?

Comment below!

xo,

Kim

Should You Use IGTV for Your Business?

Have you heard Instagram released an app for long-form videos? This app called IGTV allows you to post vertical videos to your own channel for up to 60 minutes. Whenever a new social media app like this releases everyone loses their minds and it's like the biggest, newest toy ever... but should you become an early adopter and hop on while it's still new?

The answer is HECK YES!!

IGTV is hoping to rival YouTube for your video watching attention and it's available to everyone to create videos, unlike Facebook Watch. You create your own channel by first downloading the app, record a video on your phone, upload it to IGTV, upload a thumbnail if you want, then post your title and description.

So what should you post videos about? You want to keep any content that you create either educational, entertaining, or inspiring. Some ideas of things to post are:

  • Tutorials

  • Product Reviews or Demos

  • Behind the Scenes

  • Educational Videos

What do you need to get started? Just your smart phone but it helps to have a tripod and if you're worried about lighting, a ring light will make you look amazing! Here's a screen shot of my first IGTV video!

(Image left no ring light... image right with my beloved ring light!)

(Image left no ring light... image right with my beloved ring light!)

One thing to keep in mind is that your Instagram handle (your "username") is not the first thing you see, it's your description (your "name" when you edit your profile). Also, only the first 2 sentences of your bio show up so make sure that it's clear what you do. As of right now there is no monetization which means you can't make money off your videos but also there's no ads to interrupt your viewing pleasure.

Once you post your video on IGTV, you can go to your Instagram Stories, post an image and link your IGTV video. Genius! The videos don't have to be as polished as YouTube videos but make sure you have a purpose for the video, you introduce yourself and give a call to action at the end.

So be sure to come follow me at Kim Porter TV and send me a message if you create your own IGTV channel so I can come follow you!

xo,

Kim

 

 

 

How to Be More Confident

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Do you wish you were more confident? Listen up, confidence is not a prerequisite to a successful business!

Here are some tips to remember when you're not feeling confident...

  1. Start before you're ready

  2. It's okay to be uncomfortable

  3. Taking risks helps you grow

  4. Learn to course adjust

  5. Listen to your inner voice

To become more confident you must act confident, you must act the way you want to feel! Yes it will feel scary, yes you will want to quit but each time you do something big, you're becoming the greatest version of yourself. Doing things outside your comfort zone is scary as hell but that's where the magic is.

I know I was terrified the first time I made a video with tips for building your business...

"Who am I to give business advice?"

"Who would want to listen to me? I sound like a complete moron on video."

But I felt deep in my soul that I had something to share and that I had a bigger purpose to fill. There are absolutely times that I want to pack it up and quit but I also know that I don't want to spend every day knowing that I'm not living up to my truest potential.

Recognize your excuses as just that, excuses to hold yourself back...

"I don't feel confident."

"I don't know what steps to take."

"I don't have the money to take the class/buy the course/get help."

"There are already so many people doing it."

But they are not YOU, they do not have your story, your voice, or your message. Our brains work amazingly well trying to keep us safe so much that it will use any excuse to protect us from getting hurt, being scared, or failing. Recognize that the fear is just trying to protect you, thank it and move on.

Right now there is someone who is doing exactly what you want to do, living her best life and you could have the exact same reality if you were willing to get just a little uncomfortable and go for it. You were born here on this Earth to do amazing things so be brave and step into your greatness!

xo,

Kim

 

 

 

 

How to Use Video in Your Business

You've heard that video is where it's at and you know video will add value to your clients/customers, so why aren't you doing it?

Some of the reasons I've heard from women is:

"I hate the way I sound"

"I hate the way I look"

"I feel ridiculous"

Let me share with you a stat I found online...

"Online videos will account for 80% of all consumer traffic by 2020"(Cisco)

Facebook is prioritizing video, especially live video, above everything else. This means that if you want you business page to be seen, you need to be posting video. So that means you'll have to get over it and do it even though you feel ridiculous!

Here are my Top 10 Tips to Filming a Better Video (and Getting People to See It!)

1. Lighting: Get yourself some good lighting, it will make you look and feel great in your video. I suggest getting a ring light, I bought mine online at Stellar Lighting Systems.

2. Sound: Make sure you keep outside noises to a minimum and get a microphone so that you know your audience can hear you clearly, just watch it if you have long hair!

3.  Background: Try to find a wall or corner that isn't cluttered to use as your backdrop. If your audience is focused on looking at everything around you, they aren't focused on you!

4.  Appearance: I know as a woman you are hard on yourself but don't be, you do not need a hair and makeup team to feel confident on video. Some strategic makeup applications to maximize your features and minimize any (perceived) flaws is all you need! Most of the time if I'm filming at my home I'm in my yoga pants and just throw on a top because that's all you're going to see anyway.

5.  Take Notes: I have some serious A.D.D. sometimes so having at least some notes with bullet points helps to keep me on track.

6.  Share it Social Media: Share it on your social before you go live to get more eyes and share it after on all your social with a call to action.

7.  Catchy Description: Use a description that will catch people's attention, let them know what it is you will be talking about, and use emojis to be more visible.

8.  Introduction: You have about 8 to 10 seconds at the start of a video for people watching to know that they are interested in sticking around to watch or not. Save the formal intro for a minute of two and focus on the beginning on catching the attention of your audience.

9.  Be Inspiring, Informative, and/or Funny: No one wants to watch a boring video so unless you are trying to attract super low-key peeps you have to pump it up a little. Be excited and be passionate so that those watching get excited with you!

10.  Give a Call to Action: After you wrap up your top give your audience a call to action to like, follow, and share to help build your audience.

I hope this helps! If you found value in this please share it and leave a comment, I would love to hear from you.

xo,

Kim