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How to Build a Personal Brand

Blog How to Build Personal Brand

Let’s first talk about what a personal brand is not… it’s not your logo, your font or your branding colors.

Building a personal brand is the act of marketing yourself, your experiences, your personality, your interests, and your unique knowledge and skills.

Building a personal brand allows you to pivot in your career, connect with people on a deeper level, stand out and build the know, like, and trust factor. When you build a personal brand, you make yourself economy proof by becoming the “go to expert” and solving a big enough problem.

Ask yourself…

What makes me unique?

What am I skilled and knowledgeable on?

What problems can I help solve?

What do people naturally come to me for?

What do I want to be known for?

A favorite personal brand example of mine is Sara Blakely, the founder of Spanx, you know those amazing things that we wear under our clothes to make us look slimmer? Yeah like one of the best inventions ever! She has built a personal brand empowering women on her Instagram and speaking at conferences, she’s stepped out behind her incredibly successful business to build a brand as a thought leader.

As a makeup artist in the beauty industry for so many years, the questions I was always asked were, “What do you love most about doing makeup? What are your favorite products? What are your top tips for a 5 minute makeup routine?” It use to drive me crazy because I’m thinking there’s way more than just makeup tips in this brain of mine!

It wasn’t until I started to build a personal brand outside of my makeup artistry business that people became more interested in me. I started sharing my stories, my personal experiences of transformation, I shared my strategies and methodology for business and personal success. People started to see me, not just my craft, by building a personal brand I was able to pivot in my career and establish myself as a life and business coach.

5 Steps to Building Your Personal Brand

Craft Your Story

Sharing you story will connect you with others who need to hear what you have to say. If you tell your story in a compelling way and have others say, “Omgosh me too!” you connect with them on a deeper level.

Get Social

You want to start building your community and focus on serving not selling. Respond to comments on social media, don’t be afraid to take the conversation into your direct messages, consistently post valuable and useful content.

Know Who You’re Talking To

It helps to know your target market and specifically who your ideal client is so you can craft your message. Once you know your ideal client you can start talking directly to her and building a relationship.

Solve a Problem

Find out what your ideal client struggles with and then solve her problem, become the “go to” person in your industry… this does not mean be the only expert but become a contributor.

Make it Personal

Share who you really are, pull back the curtain on your life and share what makes you unique because the thing that makes you different is your greatest asset.

Building a personal brand is about finding your voice, sharing your story, and building your community! If you have a desire to become a thought leader in your industry, building a personal brand is imperative. Even if you don’t but you want to stand out, building a personal brand will set you apart from the rest.

I would love to hear from you, let me know in the comments if you’re building a personal brand or if you want to start!

xo,

Kim

Would you rather watch than read? Check out this video below about how to build a personal brand!

4 Ways to Grow Your Service-Based Business {Fast}

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Are you building a service-based business? It doesn’t matter if you’re a real estate agent, a refrigerator repairman (or woman) or a therapist, these tips will help you to grow your business fast.

1. Mindset above all else

Are you focused on your own growth and expansion or are you too busy checking out your competition? Do you know where you’re headed and what the future looks like for you and your business?

Business and marketing plans are great but you really need to know how you want to feel in your business not just in the beginning but 10 years from now. A great book to read in the beginning is “The E-Myth Revisited” by Michael E. Gerber.

When you’re getting your business off the ground it can feel daunting and overwhelming, focus on one step at a time and always show up as the next level version of you. Even if in the beginning you’re making no money, show up as the person that you want to be.

What does your business look like 1, 5 and 10 years from now? I can tell you I see so many new business owners burn out in the first few years because they’re saying “Yes” to everything, they take every job they can and then they get so busy working in their business that they can’t work on their business. Give yourself time to be innovative and creative.

2. Start with your network

In the beginning let people know what you’re up to, reach out and offer to help in exchange for feedback or testimonials. Turn people into loyal, raving fans and you’ll have an army of cheerleaders standing behind you rooting you on and referring you to everyone they know!

You want to become their “go to” resource, you want to become their favorite! It’s more than just building your network it’s about building your community. We all want to feel like we’re a part of something bigger than ourselves, if you can create a community, you will secure the long-term success of your business.

I go to this cute little sandwich shop down the road from my house, every time I walk in the owner greets me as if I’m her best friend, the people who have lunch there stop to chat with her, she’s created a loyal community.

great service + community = life long customers

3. Visibility is your priority

People are busy and easily distracted, they forget so you have to be constantly showing up to remind them. I feel like this is an area a lot of new business owners struggle with, especially women who’re afraid of putting themselves out there and being seen.

Can I find you on a Google search?

Are you showing up on social media?

Are you using hashtags to target your market?

Are you showing up on video?

Are you sharing resources that will help your clients?

4. Do you stand out among your competition?

Every industry is saturated and with people being inundated with information at all times, how do you stand out? By positioning yourself as the expert and becoming their “go to” person you make the competition irrelevant and you do this by building a personal brand. If you plan on selling your business at some point this may not work for you but if this is YOUR business with your name and your reputation, then building a personal brand is imperative.

People want to buy from someone they know, like and trust.

Your personal brand is your story, your message and your mission along with your unique gifts and personality. It’s what makes you different and it’s what will help you to stand out from everyone else.

If you need help growing your service-based business go to my Contact page and let’s see if we would be a good fit for each other!

xo,

Kim

Hampton Roads Networking Group for Women

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Aimee Beltran of Irresistible Icing and I had the best time hosting our first community and networking group for women in Hampton Roads. We wanted to help women to feel more confident, we talked about how to build a personal brand and why it’s important and gave tips on how to finally start using video for your business.

If you’re not in our area but would still like to connect with us you can go to our Facebook pages:

Kim Porter TV and Irresistible Icing

I would like to thank Anna Aragon for her gorgeous food and for her photography skills and our sponsor Jennifer Barnes with Young Living Essential Oils for her beautiful diffuser and oils that made the room smell amazing!

xo,

Kim

How to Pivot in Your Career

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Are you feeling stuck and unfulfilled in your career? It may be the right time for a career pivot! A career pivot a transition or shift from your current career into a new career but it doesn’t always mean doing something completely different, it may just mean a slight shift in direction.

How do you know when it’s time for a pivot? When you’re being called for more, you feel a loss of purpose or your health is declining because of stress and anxiety. To shift from your old career you could go all out and quit but a subtle shift is sometimes best, it’s changing your sails ever so slightly to start heading in a new direction.

Know Your Long-Term Vision

Sit down with a piece of paper or your journal and start writing out what you want your life to look like 10 years from now. What does a new career look and feel like for you? Where are you? What are you doing? Who are you with? How do you spend your day? Clarity is the most important thing because knowing what you do want helps you to know what you don’t want. If you’re leaving one career for another, know what you really want so you don’t go just recreating the same thing in a new career.

Start Preparing Now

Does taking the leap into a new career mean a loss of income? Start preparing now. Write a list of all of the things that need to happen for you to reach this vision of your new career. Don’t get overwhelmed it doesn’t have to be all done in a day, a pivot is about taking little steps and repositioning your sails. Start following the leaders in your industry that you would like to have a similar career, see what they’re doing and posting about to get an idea of what you should be doing.

Brand Yourself

Start branding yourself outside of your current career, if you’re known for something it’s hard for people to see you as something else so start putting yourself out there. If you’ve been doing your side hustle for awhile starting talking about it more and introducing people to this new side of you. This may be the time to start blogging or posting mini-articles on LinkedIn if you aren’t already, this way you can start getting your thoughts out into the world.

Face Your Fears

What are your biggest fears and whose opinion are you most worried about? Take out a piece of paper or your journal and face head on how you’re feeling and what this might mean for the people closest to you. Don’t feel guilty for wanting to expand there’s nothing wrong with you. You can’t stuff those feelings down and pretend like they don’t exist, if something’s not working instead of putting your head in the sand, address it head on and figure out what it is that will make you feel fulfilled and happy.

Don’t Go Back

Sometimes it’s our instinct to go back to a time that felt happier and easier, that may mean making your business small again or going back to where your career started but you can’t shrink back after you’ve already expanded. Those same feelings that had you looking for something more before may start creeping back up and you’ll end up right back where you started.

Take Stock of Your Inventory

Know your skills and expertise have a real heart-to-heart with yourself and get clear on your strengths. Where do you excel? What’s the part of your current career that lights you up and gets you most excited? Our success leaves clues so find out what it is that you love and that you’re amazing at and use that information to start navigating into new waters.

Ask yourself:

What does a successful and fulfilling career look like for me?

Where do I excel and what do I love doing?

What do I need to do to prepare for a career change?

What are the problems I may face?

If you’re being called for something else it’s not by accident, think of it as being called by your higher self. Whatever your skills and talents are the world needs them and it needs you living full out in your highest purpose!

If you liked this article I would love to hear from you in the comments! Are you considering a pivot in your career? As always if you need help getting clarity around your purpose, if you’re ready for a pivot or full on career change I’m here to help. Go to Work with Me to find out more!

xo,

Kim

Kim Porter TV Interview with Kim Hudson, Founder of "Your Natural Guide"

Have you ever felt the nudge to do something big but you weren’t sure if it was right for you, if you should really jump?

I recently had Kim Hudson the founder and publisher of “Your Natural Guide” Magazine in Hampton Roads, VA in to talk about how she made a decision that would change her life and help her find her happy!

Look for @yournaturalguide on Instagram and Facebook.

To find out more about the online magazine and podcast go to: www.yournaturalguide.com

If you’re someone (or you know someone) that has an inspiring story to share email me at info@kimportertv.com.

xo,

Kim

When Your "Dream Job" Goes Bad

When Your Dream Job Goes Bad

I’m writing this with my freelance, service-based business owners in mind but if you’re a career gal this can work the same for you, it’s all the same process.

I’ve seen it happen so many times…

You set out to build your dream job, when you first started you were so excited to create your own schedule, set your own rates, maybe you had young children and you could work your schedule around them. It was the perfect job for you and and you were creating something beautiful.

Then 10 years goes by… you’ve become successful, you’re damn good at what you do but during this time somehow your “Dream Job” has now become your J.O.B. and not in the best way.

You feel frazzled, overwhelmed, you feel trapped. There’s no retirement fund, no 401K or insurance that keeps you there but it’s your business and it’s what you’re known for. On the outside you look successful, people respect you but there’s no movement, there’s no where to grow without adding more stress and more work. You’re burning the candles at both ends.

It’s not as much fun as you thought it would be, you can’t go on vacations or travel like you thought you could, maybe you’re missing your children’s activities or games because your schedule has you working all.the.time…You’re working your ass off like never before and you feel burnt out and stuck. YOU are your business and you’re missing out on your life.

So what do you do?

The first step is admitting how you really feel and then you need to work on getting clarity. I believe clarity is the answer for everything because when you know what you do want, then you know what you don’t want. When you’re honest with yourself you can create a plan and start moving in the right direction. Maybe you just need a mindset shift, you need to learn say “No” more and do more of the things that light you up.

Maybe it’s time to raise your rates so you can work less and make more money or it’s time to finally get the help you need and stop trying to do everything yourself. You also need to start creating a personal brand separate from your business, you don’t need different social media accounts but you do need to step out from behind your business.

If you need help getting clarity I encourage you to download my free workbook, you can download it here. You’ll receive my workbook straight to your inbox and once you complete it, I would love to hear from you in the comments. Did you have any “Aha” moments?

I’m putting together a blog post about creating a personal brand, I’ll let you know when I post on my blog but if you know you can’t wait until then I have several ways you can work with me, click here to find out more.

xo,

Kim

Not Getting the Support You Need?

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I posted this on my Instagram along with this caption, "Don't worry if you aren't getting the support or encouragement that you wished from friends and family, sometimes you have to show people the big picture for them to understand your vision." If you are a creative person, chances are you've done a few different things in your life and maybe those closest to you are not always your biggest cheerleaders.

Please remember, it is not the job of our friends and families to support every little thing that we do. It can sometimes take a lot of experimenting and trying on different hats to find what works, show people with your actions and words what your intentions are.

If necessary, find support outside of your circle of friends and family, be super clear about your goals and vision and stay on your course. Maybe they can't see the big picture yet but in time you will show them!

xo,

Kim