Let’s first talk about what a personal brand is not… it’s not your logo, your font or your branding colors.
Building a personal brand is the act of marketing yourself, your experiences, your personality, your interests, and your unique knowledge and skills.
Building a personal brand allows you to pivot in your career, connect with people on a deeper level, stand out and build the know, like, and trust factor. When you build a personal brand, you make yourself economy proof by becoming the “go to expert” and solving a big enough problem.
What makes me unique?
What am I skilled and knowledgeable on?
What problems can I help solve?
What do people naturally come to me for?
What do I want to be known for?
A favorite personal brand example of mine is Sara Blakely, the founder of Spanx, you know those amazing things that we wear under our clothes to make us look slimmer? Yeah like one of the best inventions ever! She has built a personal brand empowering women on her Instagram and speaking at conferences, she’s stepped out behind her incredibly successful business to build a brand as a thought leader.
As a makeup artist in the beauty industry for so many years, the questions I was always asked were, “What do you love most about doing makeup? What are your favorite products? What are your top tips for a 5 minute makeup routine?” It use to drive me crazy because I’m thinking there’s way more than just makeup tips in this brain of mine!
It wasn’t until I started to build a personal brand outside of my makeup artistry business that people became more interested in me. I started sharing my stories, my personal experiences of transformation, I shared my strategies and methodology for business and personal success. People started to see me, not just my craft, by building a personal brand I was able to pivot in my career and establish myself as a life and business coach.
5 Steps to Building Your Personal Brand
Craft Your Story
Sharing you story will connect you with others who need to hear what you have to say. If you tell your story in a compelling way and have others say, “Omgosh me too!” you connect with them on a deeper level.
You want to start building your community and focus on serving not selling. Respond to comments on social media, don’t be afraid to take the conversation into your direct messages, consistently post valuable and useful content.
Know Who You’re Talking To
It helps to know your target market and specifically who your ideal client is so you can craft your message. Once you know your ideal client you can start talking directly to her and building a relationship.
Solve a Problem
Find out what your ideal client struggles with and then solve her problem, become the “go to” person in your industry… this does not mean be the only expert but become a contributor.
Make it Personal
Share who you really are, pull back the curtain on your life and share what makes you unique because the thing that makes you different is your greatest asset.
Building a personal brand is about finding your voice, sharing your story, and building your community! If you have a desire to become a thought leader in your industry, building a personal brand is imperative. Even if you don’t but you want to stand out, building a personal brand will set you apart from the rest.
I would love to hear from you, let me know in the comments if you’re building a personal brand or if you want to start!
Would you rather watch than read? Check out this video below about how to build a personal brand!