First let’s talk about manifesting your ideal client. If you’ve taken any marketing classes almost everyone will tell you to create an Ideal Client Avatar. This is a detailed profile focusing on just one person outlining everything about them. You focus on specifics like where she lives, where she shops, what music she loves, if she’s married or has kids, and you give her a name. This way when you’re creating content you have this one ideal client in mind. I think we’ve been taught to go about this all wrong. I think we should be focusing less on the specifics and more of the feeling of the ideal client we want to work with.