Why Building a Personal Brand Matters

Do you dream of writing a book, public speaking, or being a leader in your community or industry? Then you need to build a personal brand. Establishing a personal brand can also help you in your business or career by helping you stand out from the crowd and can help if you plan to pivot in your career.

Personally for me, I come from the beauty industry and for many years most people only knew me as a professional makeup artist. When I decided that I wanted to pivot into the coaching industry I knew that I needed to pivot my personal brand. That took planning and time but it worked out and I was able to build my coaching business.

In business your branding is your logo and what colors you use, but your personal brand is who you are, what you stand for, and the impact you want to make in the world. We have to be conscious of how people perceive us and that is a big part of what personal brand mapping is. We work on creating your legacy and reverse engineer that to help you create your vision and goals so you know exactly what to do each step of the way.

If you’re interested in building your personal brand for your business or career, let’s set up a virtual 1:1 class! To book your your class go here to send me a message to get started!

xx,

Kim

Online Classes with Kim for Makeup, Social Media, & Personal Branding

Online Classes, come learn with me! 

Live, not pre-recorded, so you get the personalized attention that you’ve always wanted from an online class. 

• Makeup 101

  Learn how to do your makeup for yourself or to look your best on camera or film. You’ll feel more confident and have the knowledge of what products and colors work best for you. 

• Social Media 101

  With a focus on 1-3 platforms, learn how to navigate them, create content, learn about the best hashtags, and grow with paid and organic marketing.

• Personal Brand Mapping

  No matter if you’re starting a business or pivoting in your career, it’s always a good idea to have a strong personal brand. This will help you stand out and help you make a bigger impact.

I am a multi-passionate entrepreneur, business owner, and coach. I have 20 years in the beauty industry, I’ve been business and career coaching for over 10 years, and added life and personal development coaching in 2019. 

I’m an instructor at our local Adult Learning Center and I’ve been teaching other people for as long as I can remember. I want to help you gain skills so that you can be better, do better, and make a bigger impact in the world.

Why book a class with me?

You’ll receive live, personalized, one-to-one classes from the comfort of your home and catered to your specific needs. They can be recorded so you can watch them again. 

How to book a class?

Just send us an email and let us know what class, what days and times are best for you (Monday-Friday 9:30-2:00 EST), and what your specific questions or concerns are for that particular topic. Please include your time zone if not EST and your cell phone number just in case we need to get in touch the day of your class via text. 

Once we finalize a time, we’ll send you a confirmation email and Zoom invite. Then we’ll email you an invoice that will need to be paid within 48 hours prior to the class time to save your spot or you’ll lose it. 

The cost for a personalized, one-to-one class for one hour via Zoom is $95.

These classes are meant to be fun, engaging, and educational. You’ll learn valuable skills that will help you personally and professionally!

Be better. Do better. Make a bigger impact.

I look forward to working with you!

Kim

(*Classes are non-refundable but are transferable one time to another date within 30 days or the payment is forfeited. Please give at least 24 hours notice if you need to reschedule.)

How to Build a Personal Brand

Let’s first talk about what a personal brand is not… it’s not your logo, your font or your branding colors.

Building a personal brand is the act of marketing yourself, your experiences, your personality, your interests, and your unique knowledge and skills.

Building a personal brand allows you to pivot in your career, connect with people on a deeper level, stand out and build the know, like, and trust factor. When you build a personal brand, you make yourself economy proof by becoming the “go to expert” and solving a big enough problem.

Ask yourself…

What makes me unique?

What am I skilled and knowledgeable on?

What problems can I help solve?

What do people naturally come to me for?

What do I want to be known for?

A favorite personal brand example of mine is Sara Blakely, the founder of Spanx, you know those amazing things that we wear under our clothes to make us look slimmer? Yeah like one of the best inventions ever! She has built a personal brand empowering women on her Instagram and speaking at conferences, she’s stepped out behind her incredibly successful business to build a brand as a thought leader.

As a makeup artist in the beauty industry for so many years, the questions I was always asked were, “What do you love most about doing makeup? What are your favorite products? What are your top tips for a 5 minute makeup routine?” It use to drive me crazy because I’m thinking there’s way more than just makeup tips in this brain of mine!

It wasn’t until I started to build a personal brand outside of my makeup artistry business that people became more interested in me. I started sharing my stories, my personal experiences of transformation, I shared my strategies and methodology for business and personal success. People started to see me, not just my craft, by building a personal brand I was able to pivot in my career and establish myself as a transformational life and business coach.

5 Steps to Building a Personal Brand

1. Craft Your Story

Sharing you story will connect you with others who need to hear what you have to say. If you tell your story in a compelling way and have others say, “Omgosh me too!” you connect with them on a deeper level.

2. Get Social

You want to start building your community and focus on serving not selling. Respond to comments on social media, don’t be afraid to take the conversation into your direct messages, consistently post valuable and useful content.

3. Know Who You’re Talking To

It helps to know your target market and specifically who your ideal client is so you can craft your message. Once you know your ideal client you can start talking directly to her and building a relationship.

4. Solve a Problem

Find out what your ideal client struggles with and then solve her problem, become the “go to” person in your industry… this does not mean be the only expert but become a contributor.

5. Make it Personal

Share who you really are, pull back the curtain on your life and share what makes you unique because the things that makes you different are your greatest assets.

Building a personal brand is about finding your voice, sharing your story, and building your community! If you have a desire to become a thought leader in your industry, building a personal brand is imperative. Even if you don’t but you want to stand out, building a personal brand will set you apart from the rest.

Would you rather watch than read? Check out the video below about building a personal brand!

I would love to hear from you, let me know in the comments if you’re building a personal brand for your business or career! If you’re ready to set up a free introductory coaching call go here.

xo,

Kim

How to Pivot in Your Career

Are you feeling stuck and unfulfilled in your career? It may be the right time for a career pivot! A career pivot a transition or shift from your current career into a new career but it doesn’t always mean doing something completely different, it may just mean a slight shift in direction.

How do you know when it’s time for a pivot? When you’re being called for more, you feel a loss of purpose or your health is declining because of stress and anxiety. To shift from your old career you could go all out and quit but a subtle shift is sometimes best, it’s changing your sails ever so slightly to start heading in a new direction.

Know Your Long-Term Vision

Sit down with a piece of paper or your journal and start writing out what you want your life to look like 10 years from now. What does a new career look and feel like for you? Where are you? What are you doing? Who are you with? How do you spend your day? Clarity is the most important thing because knowing what you do want helps you to know what you don’t want. If you’re leaving one career for another, know what you really want so you don’t go just recreating the same thing in a new career.

Start Preparing Now

Does taking the leap into a new career mean a loss of income? Start preparing now. Write a list of all of the things that need to happen for you to reach this vision of your new career. Don’t get overwhelmed it doesn’t have to be all done in a day, a pivot is about taking little steps and repositioning your sails. Start following the leaders in your industry that you would like to have a similar career, see what they’re doing and posting about to get an idea of what you should be doing.

Brand Yourself

Start branding yourself outside of your current career, if you’re known for something it’s hard for people to see you as something else so start putting yourself out there. If you’ve been doing your side hustle for awhile starting talking about it more and introducing people to this new side of you. This may be the time to start blogging or posting mini-articles on LinkedIn if you aren’t already, this way you can start getting your thoughts out into the world.

Face Your Fears

What are your biggest fears and whose opinion are you most worried about? Take out a piece of paper or your journal and face head on how you’re feeling and what this might mean for the people closest to you. Don’t feel guilty for wanting to expand there’s nothing wrong with you. You can’t stuff those feelings down and pretend like they don’t exist, if something’s not working instead of putting your head in the sand, address it head on and figure out what it is that will make you feel fulfilled and happy.

Don’t Go Back

Sometimes it’s our instinct to go back to a time that felt happier and easier, that may mean making your business small again or going back to where your career started but you can’t shrink back after you’ve already expanded. Those same feelings that had you looking for something more before may start creeping back up and you’ll end up right back where you started.

Take Stock of Your Inventory

Know your skills and expertise have a real heart-to-heart with yourself and get clear on your strengths. Where do you excel? What’s the part of your current career that lights you up and gets you most excited? Our success leaves clues so find out what it is that you love and that you’re amazing at and use that information to start navigating into new waters.

Ask yourself:

What does a successful and fulfilling career look like for me?

Where do I excel and what do I love doing?

What do I need to do to prepare for a career change?

What are the problems I may face?

If you’re being called for something else it’s not by accident, think of it as being called by your higher self. Whatever your skills and talents are the world needs them and it needs you living full out in your highest purpose!

If you liked this article I would love to hear from you in the comments! Are you considering a pivot in your career? As always if you need help getting clarity around your purpose, if you’re ready for a pivot or full on career change I’m here to help. Go to Work with Me to find out more!

xo,

Kim