Why Building a Personal Brand Matters

Do you dream of writing a book, public speaking, or being a leader in your community or industry? Then you need to build a personal brand. Establishing a personal brand can also help you in your business or career by helping you stand out from the crowd and can help if you plan to pivot in your career.

Personally for me, I come from the beauty industry and for many years most people only knew me as a professional makeup artist. When I decided that I wanted to pivot into the coaching industry I knew that I needed to pivot my personal brand. That took planning and time but it worked out and I was able to build my coaching business.

In business your branding is your logo and what colors you use, but your personal brand is who you are, what you stand for, and the impact you want to make in the world. We have to be conscious of how people perceive us and that is a big part of what personal brand mapping is. We work on creating your legacy and reverse engineer that to help you create your vision and goals so you know exactly what to do each step of the way.

If you’re interested in building your personal brand for your business or career, let’s set up a virtual 1:1 class! To book your your class go here to send me a message to get started!

xx,

Kim