First let’s talk about manifesting your ideal client. If you’ve taken any marketing classes almost everyone will tell you to create an Ideal Client Avatar. This is a detailed profile focusing on just one person outlining everything about them. You focus on specifics like where she lives, where she shops, what music she loves, if she’s married or has kids, and you give her a name. This way when you’re creating content you have this one ideal client in mind. I think we’ve been taught to go about this all wrong. I think we should be focusing less on the specifics and more of the feeling of the ideal client we want to work with.
If you want to manifest your ideal partner, focus less on the specifics. It shouldn’t matter that much to you that John is 6 foot, dark hair and blue eyes, works at a certain place and makes this much money… instead focus on how he makes you feel. It’s the same if you want to manifest your ideal employee, yes you may have requirements that the person has to fill but focus on the feelings of working with that person and less on the specifics.
By answering these 3 questions you’ll be able to manifest your ideal client (partner or employee):
1. What are his/her best qualities and values that you admire?
2. What do you do together? For example, what magic do you create? What kind of fun do you have? What do you enjoy doing together?
3. How does he/she make you feel?
Once you have your answers spend time each day focusing on the feelings of this person. Keep an open mind when someone makes you feel a certain way, they may not look like how you’ve have been imagining them but if the feeling is perfectly aligned, you’ve found your person.
I had written in my journal that I wanted to work with smart, successful, driven, and bighearted women, who wanted to make an impact on the world but they were feeling stressed out, overwhelmed, and anxious. They needed my help to guide them to a better feeling place so they could do the work they were meant to do.
When I did this and focused on the feelings more than the specifics, I manifested my ideal client in a week. I didn’t leave the session feeling drained or out of alignment, instead I felt excited and energized!
To be perfectly honest I really don’t care where she shops. I care about how I feel when I work with her and I care that she wants to make a bigger impact on the world. Once we work with enough of these ideal clients we can create a profile so that we know her down to the music she likes and the television shows she watches. But at the end of the day, I want to work with people that make me feel good and I believe this is how we do it.
This is flipping traditional marketing on it’s head and I’m here for it. Let me know in the comments if you’re going to try manifesting your ideal client (partner or employee) this way!
xx,
Kim