When I look back and think about the things that took my business from being just a side hustle to a full-time and successful business there are 3 things that I did that stick out the most and I believe made the most difference.
First, I was consistently posting and showing up in people’s social media feeds. When you do that they remember you the next time they need something and when you’re actually “being social” on social media people feel like they know you. This was pre-Instagram Stories and now we feel like we don’t just have to be consistent but constantly “on” so even though I haven’t fully embraced posting about every single thing I do throughout my day, I know being consistent and always showing up makes a huge difference. If a client comes to your Instagram or Facebook and sees it hasn’t been updated in 4 weeks they are going to wonder how consistent you are in your business. Think about the things you’re posting and try to keep in mind that they should be inspiring, entertaining or educational!
Second, I went to industry and networking events. I made it a priority to get to know others in my industry so they would feel like they know, liked and trusted me and would feel comfortable referring me to their clients. Building a strong referral network is one of the best ways to consistently get referrals for your business. Make it a point to get to know others, go for coffee and build relationships. A plus to this strategy is if you’re anything like me it can get pretty lonely working from home so getting out and meeting others is always a bonus!
Third, I positioned myself as an expert. Everyone in your industry is posting pretty pictures but when you take it a step further and write articles that answers your Ideal Client’s burning questions it helps to make you an authority in your industry. People will come to for answers and others will share you articles and videos to help educate their clients.
If you’re new in your business or you’ve been in business for awhile and you haven’t put much effort into being consistent, growing your network or positioning yourself as an expert, I encourage you to incorporate these three things and see how they can help you uplevel your business!
If you’re struggling with not knowing what to post, not feeling confident or how you could become an expert in your industry, I have different coaching options to help you. Go to Work with Me to find out more and if you have any questions go to my Contact page to send me a message!