makeup studio

Is it time to uplevel your business?

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

How do you know when it’s time to hire a team, open a studio or start selling products?

How do you know when it’s time to start selling products?

I’m a huge proponent of selling products at any stage of your business as this is how you start to create multiple income streams and long-term clients. There are so many ways you can sell products in your business like network marketing, wholesale products or private label… but have something to sell them!

I created my Kim Porter Beauty line after teaching makeup lessons and knowing that clients were going to makeup stores feeling confused and overwhelmed and I was basically giving more income to those stores instead of keeping it in my business. My makeup line accounts for about 15% of my annual income, it’s not a huge amount but it adds to my income and I have clients for life!

How do you know when it’s time to hire a team?

When you’ve got more inquiries than you can handle! When you’ve got systems in place, your business is well-organized and you can handle booking and dealing with many clients at a time. If being organized with scheduling and invoicing is not your thing you may want to wait until you can hire an assistant or virtual assistant that can handle those things for you before hiring a team. A lot of makeup artists and beauty professionals that work on a team are freelance independent contractors and receive a percentage of each client or job.

How do you know when it’s time to open a studio or take on your own space?

Most makeup artists start by going on-location or having their clients come to their home. I had my bridal clients come to my home for years before I ever considered getting my own space. It wasn’t until I was booking 30 weddings a year that I got tired of cleaning up my house with 2 kids and 2 dogs!

My first space was 100 sq. ft. room, I went to drop off business cards at a photographers new space and was offered a room to rent. I was booking 50 weddings a year by the time I moved into my own 650 sq. ft. space. If you are a makeup artist most likely weddings aren’t going to afford you a space of your own unless you are offering other services like special event makeup, lessons and classes. If you can, add services like skin care and airbrush tanning, the more services you have will help keep you with a steady stream of income during the slower seasons.

A good rule of thumb is keeping your rent, utilities, and insurance about 1/3 of your annual income. I recommend renting a booth, a corner in a photography studio or small room to find out if having a space of your own is really something you want. You may find the responsibility of having your own space, the cost and upkeep may not be worth it for you and your business!

If you know someone who would like this article please share it with them and be sure to sign up for my newsletter on my website home page so we can keep in touch!

xo,

Kim

How I Became a Makeup Artist

Photography credit: Jessica Ryan Photography

Photography credit: Jessica Ryan Photography

If I has a $1 for every time someone asked me that, well I’d be really rich! I get it when you’re just starting out it’s easier to emulate someone else but remember that every person’s journey is going to be different.

I didn’t start doing makeup because I absolutely loved it and couldn’t wait to be a makeup artist, I started in makeup as a part-time job as I was going to school taking classes to be an elementary school teacher. I fell in love with the creativity of it and I decided to make it my career when I realized I could have a flexible schedule and have my own business. So to answer your question…

What are the exact steps you took to build your successful business?

  1. In 2001 I took a job working part-time in a cosmetics store with zero experience in makeup.

  2. I learned by practicing, reading books and watching videos (this was pre-YouTube).

  3. Women started asking me if I could do their wedding makeup.

  4. I made the decision that this is what I wanted to do and that I would start my own business, I started building my professional makeup kit.

  5. I did makeup on my friends and those that were getting married I would do their wedding makeup and I would get pictures for my portfolio.

  6. In 2004 I hired a coach one on one for 3 days and he became my long-time mentor.

  7. I had a logo made, I purchased business cards, and sent post cards to the wedding and venue coordinators in my area. This got me a connection into our local teleport station which led to me doing makeup for TV.

  8. I did makeup as a side hustle while my two kids were little and decided to finally take my business full-time at the end of 2012.

  9. I took an online Vision and Goal Setting Workshop that help me get clear on my goals and long-term vision.

  10. I created my signature cosmetic line as I started teaching more makeup lessons and classes.

  11. I hired a web designer to build my first website.

  12. I started networking on social media with my local wedding pros and went to networking events.

  13. I went to drop off my business cards to a wedding photographer in her new office and was offered to rent a room, that was my first studio space.

  14. In 2013 I increased my business by 500% and by more than 800% just 2 years later. I was booking 50 weddings a year, had moved into a bigger studio by myself, had a small team, was hired for celebrities and politicians, and had my work published in blogs and magazine.

  15. That was 2015, since then I’ve had a baby, moved into a huge studio that cost as much as my mortgage, then realized that wasn’t my dream after all and moved into a smaller space that is so gorgeous I can’t believe that it’s mine! There I sell my makeup line, do bridal trials, special event makeup, and teach makeup lessons and classes.

  16. I realized my love for coaching women and started Kim Porter TV. I coach women one to one and in my group coaching membership site and private Facebook group. I have evolved as a makeup artist, it is no longer my goal to book 50 weddings a year as I’ve done it and I believe that I’m here for a bigger reason.

I believe that my story of success and failures (they are never actually failures but detours) are to help other women be successful in their lives and businesses. Success is a journey, it’s never a straight line but if you keep at it all the steps and what seems like wrong turns, make sense when you look back on them!

Learn my top 10 Steps to Start Your Makeup Artistry Business.

xo,

Kim