makeup business

How I Became a Makeup Artist

Photography credit: Jessica Ryan Photography

Photography credit: Jessica Ryan Photography

If I has a $1 for every time someone asked me that, well I’d be really rich! I get it when you’re just starting out it’s easier to emulate someone else but remember that every person’s journey is going to be different.

I didn’t start doing makeup because I absolutely loved it and couldn’t wait to be a makeup artist, I started in makeup as a part-time job as I was going to school taking classes to be an elementary school teacher. I fell in love with the creativity of it and I decided to make it my career when I realized I could have a flexible schedule and have my own business. So to answer your question…

What are the exact steps you took to build your successful business?

  1. In 2001 I took a job working part-time in a cosmetics store with zero experience in makeup.

  2. I learned by practicing, reading books and watching videos (this was pre-YouTube).

  3. Women started asking me if I could do their wedding makeup.

  4. I made the decision that this is what I wanted to do and that I would start my own business, I started building my professional makeup kit.

  5. I did makeup on my friends and those that were getting married I would do their wedding makeup and I would get pictures for my portfolio.

  6. In 2004 I hired a coach one on one for 3 days and he became my long-time mentor.

  7. I had a logo made, I purchased business cards, and sent post cards to the wedding and venue coordinators in my area. This got me a connection into our local teleport station which led to me doing makeup for TV.

  8. I did makeup as a side hustle while my two kids were little and decided to finally take my business full-time at the end of 2012.

  9. I took an online Vision and Goal Setting Workshop that help me get clear on my goals and long-term vision.

  10. I created my signature cosmetic line as I started teaching more makeup lessons and classes.

  11. I hired a web designer to build my first website.

  12. I started networking on social media with my local wedding pros and went to networking events.

  13. I went to drop off my business cards to a wedding photographer in her new office and was offered to rent a room, that was my first studio space.

  14. In 2013 I increased my business by 500% and by more than 800% just 2 years later. I was booking 50 weddings a year, had moved into a bigger studio by myself, had a small team, was hired for celebrities and politicians, and had my work published in blogs and magazine.

  15. That was 2015, since then I’ve had a baby, moved into a huge studio that cost as much as my mortgage, then realized that wasn’t my dream after all and moved into a smaller space that is so gorgeous I can’t believe that it’s mine! There I sell my makeup line, do bridal trials, special event makeup, and teach makeup lessons and classes.

  16. I realized my love for coaching women and started Kim Porter TV. I coach women one to one and in my group coaching membership site and private Facebook group. I have evolved as a makeup artist, it is no longer my goal to book 50 weddings a year as I’ve done it and I believe that I’m here for a bigger reason.

I believe that my story of success and failures (they are never actually failures but detours) are to help other women be successful in their lives and businesses. Success is a journey, it’s never a straight line but if you keep at it all the steps and what seems like wrong turns, make sense when you look back on them!

Learn my top 10 Steps to Start Your Makeup Artistry Business.

xo,

Kim

The Kim Porter Show Podcast!

Makeup Artist Business Coach Podcast

I am so excited to share a passion project with you, my podcast, The Kim Porter Show is currently on iTunes, Anchor, Google Podcasts, Spotify, and Stitcher.

I'm getting deep, law of attraction and maybe a little woo woo but this will definitely help you get the life and business you really want!

I would love to know what you think, leave a comment here or come over to my Kim Porter Facebook page!

xo,

Kim

How do I become a makeup artist?

Megan emailed me that she is graduating high school and wants to be a freelance makeup artist. What are the steps she need to take to start her business?

Here's the blog post link I mentioned in this video: https://www.kimportertv.com/blog/10stepstostartyourmakeupartistrybusiness

If you have a question about starting or growing your makeup artistry business send me message on my Contact page or email me at info@kimportertv.com!

xo,

Kim

Side Hustle Makeup Artist: Turn Your Passion Into Profit

Side Hustle Makeup Artist

 

Should you try to take your makeup artistry business full-time or keep it as a side hustle? Of course every person's situation and expenses will be different so consider what will work best for you but here's my take based on my own experience...

For over 10 years I worked my makeup artistry business as a side hustle as I worked full-time at a cosmetics store, in a clothing store, and then I stayed home with my children for 7 years all the while doing bridal trials in the evenings and wedding makeup on the weekends. I loved every minute of working my business as a side hustle! I had time to spend with my family, I was making income to help with our expenses and having extra money for myself, it worked out perfectly. It was only when our (now) middle child was going to go to school all day that I even considered taking my business more full-time.

When I decided in 2012 to really start to grow my business I knew it was going to take a lot of work, I had made some friends in the wedding industry but I had never really made an effort to build any connections. In that first year I opened my first studio, basically a little room in a space with other wedding vendors, I created my makeup line and I went from booking just 6 weddings to 31 weddings a year. "Hustle" became my way of life... when you're booking 50 weddings a year, studio appointments, makeup lessons, classes, photo shoots, and all the other amazing opportunities that come with being a successful business owner you don't know any other way but to hustle all day, every day and if you're not careful your passionate side hustle can turn into J.O.B. real quick!

I know plenty of well-respected makeup artists that have day jobs, work as bartenders or stay home with their kiddos and do makeup on the weekends. You really have to assess what will work best for you but know that anytime you go full-time with any creative passion it can start to feel like a job really quick. Prioritize what is most important to you and base your business off of that. If you're stressed out all the time about making more money, that will show up in your business people can feel desperation, and it will be a turn off your chance of booking more clients.

Overall, working as a freelance makeup artist is a great way to earn money and do something you're passionate about! Let me know in the comments if this is something you've been thinking about!

xo,

Kim

 

 

 

 

 

25 Ways to Make Money as a Makeup Artist

make money makeup artist

No matter where you live, no matter what your circumstances, there are opportunities for you to have a career as a makeup artist. Even if you don’t make a lot of money in the beginning on some of these ideas it’s about getting out there, being seen for your talent, passing out business cards and making connections.

If you have a dream of becoming a makeup artist and doing it the old-fashioned way by hitting the streets with your makeup kit in tow (not by YouTube tutorial videos), this list will hopefully get the idea gears going so you can see the limitless possibilities.  Figure out what success looks like for you, find someone you can look up to and strive to be the best at what you do. Even if you’re just doing it on the weekends while you keep your day job, start where you are, everyone has to start somewhere!

First check with state regulations as some states may require you to have a license.

25 Ways to Make Money as a Makeup Artist:

  1. Wedding Makeup
  2. Engagement Photography Sessions
  3. Family Sessions
  4. Boudoir Sessions
  5. Makeup Lessons
  6. Real Estate Group Lesson
  7. Girls Night Out
  8. Prom and Jr. Prom
  9. Special Events (Charity Events, Balls)
  10. Group Lesson for Business Women Networking Groups
  11. Teen Makeup Lesson
  12. Commercial Work
  13. Television News Channel
  14. Production Work for Television and Videos
  15. Freelance at a Makeup Counter
  16. Start a Makeup Line or sell Multi-Level Marketing cosmetics
  17. Work at a Hair Salon
  18. Work at a Day Spa
  19. Teach Makeup at Esthetician or Cosmetology School
  20. Build a Team of Artists
  21. Sell Services/Makeup at Events and Shows
  22. Teach other Makeup Artists
  23. Hold a Master Class
  24. Makeup for Print Editorials
  25. Head Shot Photography Sessions

I hope this helps get you thinking outside the usual ways to make money as a makeup artist and helps you to see the immense number of opportunities we have in our communities!

xo,

Kim

(This post was originally posted on my Makeup by Kim Porter website on December 19, 2017.)