makeup artistry

How Do You Know When It's Time To Get Help?

None of us do this alone, if you’re trying to start and grow your business all by yourself you are doing it wrong!

Watch this video as I help you break down the steps from when you first start your business, when you’re ready to uplevel and when you surpass your peer group.

For more information about my Inner Circle Coaching Group go to www.kimportertv.com/innercircle.

xo,

Kim

How do I become a makeup artist?

Megan emailed me that she is graduating high school and wants to be a freelance makeup artist. What are the steps she need to take to start her business?

Here's the blog post link I mentioned in this video: https://www.kimportertv.com/blog/10stepstostartyourmakeupartistrybusiness

If you have a question about starting or growing your makeup artistry business send me message on my Contact page or email me at info@kimportertv.com!

xo,

Kim

Side Hustle Makeup Artist: Turn Your Passion Into Profit

Side Hustle Makeup Artist

 

Should you try to take your makeup artistry business full-time or keep it as a side hustle? Of course every person's situation and expenses will be different so consider what will work best for you but here's my take based on my own experience...

For over 10 years I worked my makeup artistry business as a side hustle as I worked full-time at a cosmetics store, in a clothing store, and then I stayed home with my children for 7 years all the while doing bridal trials in the evenings and wedding makeup on the weekends. I loved every minute of working my business as a side hustle! I had time to spend with my family, I was making income to help with our expenses and having extra money for myself, it worked out perfectly. It was only when our (now) middle child was going to go to school all day that I even considered taking my business more full-time.

When I decided in 2012 to really start to grow my business I knew it was going to take a lot of work, I had made some friends in the wedding industry but I had never really made an effort to build any connections. In that first year I opened my first studio, basically a little room in a space with other wedding vendors, I created my makeup line and I went from booking just 6 weddings to 31 weddings a year. "Hustle" became my way of life... when you're booking 50 weddings a year, studio appointments, makeup lessons, classes, photo shoots, and all the other amazing opportunities that come with being a successful business owner you don't know any other way but to hustle all day, every day and if you're not careful your passionate side hustle can turn into J.O.B. real quick!

I know plenty of well-respected makeup artists that have day jobs, work as bartenders or stay home with their kiddos and do makeup on the weekends. You really have to assess what will work best for you but know that anytime you go full-time with any creative passion it can start to feel like a job really quick. Prioritize what is most important to you and base your business off of that. If you're stressed out all the time about making more money, that will show up in your business people can feel desperation, and it will be a turn off your chance of booking more clients.

Overall, working as a freelance makeup artist is a great way to earn money and do something you're passionate about! Let me know in the comments if this is something you've been thinking about!

xo,

Kim

 

 

 

 

 

10 Steps to Start Your Makeup Artistry Business

Start Your Makeup Artistry Business

 

Have you always dreamed of becoming a freelance makeup artist? With a career in makeup artistry you can create your own schedule, set your own rates and you can choose to keep it as a side hustle or go full-time. It's easier than ever to start a business, so if you've been dreaming of becoming a makeup artist, these steps will act as your roadmap to a successful business. Set a date in your calendar and decide when you want to have the steps completed, let me know in the comments, I would love to support you!

10 Steps to Start Your Makeup Artistry Business

1. Decide Your Long-term Goals

Knowing where you want to be 1, 5, or 10 years from now will help you determine what direction you should go in. Think about the long-term vision for your life, starting with the end in mind will make it clear on what you should focus on and what to say "No" to.

2. Invest in Your Education

Find out if your state requires a license to do makeup. Investing in your education is so important even if you are self-taught, taking a class or a course to learn skills and techniques will make you a better makeup artist.

3. Hire a Mentor or Coach

There are people who have put in the work and have taken years to build their successful businesses, learn their steps and learn from their mistakes, this will get you from point A to point B a lot faster than having to learn everything on your own.

4. Purchase Your Kit Essentials

Be clear on your Ideal Client and what direction you want to go in before purchasing your kit will help you avoid spending money on things that you may never use. Most likely you will never use a lime green eyeshadow if you’re a classic bridal makeup artist!

5. Use Your Network to Build Your Portfolio

Your friends and family are the best place to start when practicing your skills. Take before and after pictures in natural light or with a ring light. This will help you learn to take better pictures and to see where you can make improvements in your work.

6. Create Your Business Social Media Accounts

Start posting images of your work on your social media. Most likely your Ideal Clients will be on Instagram and Facebook so put your energy where they hang out the most and use hashtags that they would use so they can easily find you.

7. Build Your Website

Having an online presence is so important, it is tempting for new artists to skip this step because it can be time consuming and costly (for a custom website) but you’re playing the long game so investing in your business is vital to standing out in a crowded market. Your website acts like a hub for your clients to see your work, learn more about you, and know how to contact and book you.

8. Grow Your Referral Network

Do some research and find the top 10 people in your area that you would love to work with. Follow them on social media, comment on their posts, reach out to them and let them know you would love to connect and if they would keep you in mind for future projects or referrals.

9. Build Your Community

Use your social media to connect and build relationships with your followers. This will help grow your community and make it easier for your followers to refer you to their networks if they know, like, and trust you.

10. Collect Reviews & Client Testimonials

The best way to be considered as an authority in your industry is to have reviews and testimonials of your work and your character. Use Google, Yelp, WeddingWire, The Knot (if you’re focusing on the bridal industry) and Facebook to help build your online reputation.

If you are skilled at your craft, determined to be successful and follow these 10 steps, it will not take years and years to build your business. You will see results so much faster and get your calendar booked!

Let me know in the comments if you find these steps helpful! For questions you can send me a message on my Contact page.

Join my Inner Circle Facebook group to learn business and mindset strategies to help you grow your business!

xo,

Kim

25 Ways to Make Money as a Makeup Artist

make money makeup artist

No matter where you live, no matter what your circumstances, there are opportunities for you to have a career as a makeup artist. Even if you don’t make a lot of money in the beginning on some of these ideas it’s about getting out there, being seen for your talent, passing out business cards and making connections.

If you have a dream of becoming a makeup artist and doing it the old-fashioned way by hitting the streets with your makeup kit in tow (not by YouTube tutorial videos), this list will hopefully get the idea gears going so you can see the limitless possibilities.  Figure out what success looks like for you, find someone you can look up to and strive to be the best at what you do. Even if you’re just doing it on the weekends while you keep your day job, start where you are, everyone has to start somewhere!

First check with state regulations as some states may require you to have a license.

25 Ways to Make Money as a Makeup Artist:

  1. Wedding Makeup
  2. Engagement Photography Sessions
  3. Family Sessions
  4. Boudoir Sessions
  5. Makeup Lessons
  6. Real Estate Group Lesson
  7. Girls Night Out
  8. Prom and Jr. Prom
  9. Special Events (Charity Events, Balls)
  10. Group Lesson for Business Women Networking Groups
  11. Teen Makeup Lesson
  12. Commercial Work
  13. Television News Channel
  14. Production Work for Television and Videos
  15. Freelance at a Makeup Counter
  16. Start a Makeup Line or sell Multi-Level Marketing cosmetics
  17. Work at a Hair Salon
  18. Work at a Day Spa
  19. Teach Makeup at Esthetician or Cosmetology School
  20. Build a Team of Artists
  21. Sell Services/Makeup at Events and Shows
  22. Teach other Makeup Artists
  23. Hold a Master Class
  24. Makeup for Print Editorials
  25. Head Shot Photography Sessions

I hope this helps get you thinking outside the usual ways to make money as a makeup artist and helps you to see the immense number of opportunities we have in our communities!

xo,

Kim

(This post was originally posted on my Makeup by Kim Porter website on December 19, 2017.)

Tips for Your Bridal Beauty Business

 

In this video I teach you how to turn your bridal clients into lifelong, repeat clients and reoccurring revenue for your business. Most makeup artists focus all of their energy on marketing and advertising to get bridal clients, constantly having to get new clients in the door... or on their website. In the marketing world we call this "one-off" clients because you work with them once and then you have to go find more.

What if you could turn your bridal client into a lifelong client? Think of all the ways you can serve your bridal clients!

Engagement Session

Bridal Trial

Bridal Portrait

Wedding Day

Maternity/New Pet Session

Family Pictures

Makeup Lesson

Products

If you do not have some sort of products or retail line to sell to your clients you are leaving money on the table. Bonus points if you do spray tanning, facials, or brow microblading! I want you to think about the bigger picture, turn those bridal clients into raving fans and I promise, you will not only have them as reoccurring clients but also their friends and family.

If you have any questions about your bridal beauty business email me at info@kimportertv.com!

xo,

Kim