freelance makeup artist

12 Tips to Grow Your Makeup Artistry Business!

I received an email from a full-time freelance makeup artist who works in beauty, fashion and bridal. She said, “Could you offer me advice on how to promote myself, how to network and contact others, and how to grow my business?”

In this video I answered her questions and gave her some tips to grow her business and get her website on the first pages of Google!

xo,

Kim

5 Reasons Why Your Business is Struggling

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1. You’re not charging enough

You invest your time, supplies and knowledge, education that you’ve paid for so that you can be amazing at what you do and you’re not being compensated the way that you should be. The biggest reason I hear why business owners aren’t charging enough is, “Well I didn’t know how much to charge so I just picked a number.”

Do yourself and your industry a favor and ask someone, email or message a few people local to you or look on their website. Figure out what feels comfortable to you but don’t go low just because you’re new, base it on your experience, skill level and what feels right to you.

2. You’re not taking it seriously

You’re leaving emails and phone calls unanswered, maybe you’re not showing up and putting in 100%, you’re slacking on your social media and not generating new business or you’re spending money that should be going back into your business. Remember that the first year or two you may not be making a paycheck because everything you make should be going back into growing your business - your supplies, your audience and your education. If you spend everything you make you’re not going to be investing and growing your business.

3. You need help you’re trying to do everything on your own

Maybe you need help with coaching, you need to hire someone that can help you see the big picture and gain the clarity and confidence you need to grow a successful business. Maybe you need help IN your business, you need to hire a team, an assistant or even a virtual assistant. None of us do this on our own we need others to help lift us up so recognize when you need help and get it.

4. You’re not setting boundaries

You’re saying “Yes” to too many things or the wrong things. You’re not thinking, “Does this align with me and my long-term vision for my business?” Maybe you’re letting your clients walk all over you or you aren’t taking the time off to take care of yourself. You’re not attracting the right kind of clients or you don’t have tight agreements and contracts, you feel like you’re being taken advantage of and you’re starting to feel resentful.

You wanted to start your own business so that you could design a life that you love, you need to be in control of the projects and clients that you take on and work with. You need to be in control over how often you work and set clear boundaries so your clients know how to work with you.

5. You are sabotaging yourself

You’re procrastinating on projects, you’re promising things and not following through, you get a little success and you start to take your foot off the gas halting your momentum. A lot of business owners deal with their own kind of sabotage like letting self-doubt derail them. Maybe you’re not getting the support from your friends and family and you’re letting that stop you. It’s our job to recognize our own self-sabotage and not let it defeat us because it will rear its ugly head anytime we start to make progress or moving up to the next step.

I would love to hear from you. If you’re struggling in your business, did these help you?

Comment below!

xo,

Kim

Is it time to uplevel your business?

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

The Makeup Studio & Beauty Lounge, owned by Kim Porter, located in Virginia Beach, VA.

How do you know when it’s time to hire a team, open a studio or start selling products?

How do you know when it’s time to start selling products?

I’m a huge proponent of selling products at any stage of your business as this is how you start to create multiple income streams and long-term clients. There are so many ways you can sell products in your business like network marketing, wholesale products or private label… but have something to sell them!

I created my Kim Porter Beauty line after teaching makeup lessons and knowing that clients were going to makeup stores feeling confused and overwhelmed and I was basically giving more income to those stores instead of keeping it in my business. My makeup line accounts for about 15% of my annual income, it’s not a huge amount but it adds to my income and I have clients for life!

How do you know when it’s time to hire a team?

When you’ve got more inquiries than you can handle! When you’ve got systems in place, your business is well-organized and you can handle booking and dealing with many clients at a time. If being organized with scheduling and invoicing is not your thing you may want to wait until you can hire an assistant or virtual assistant that can handle those things for you before hiring a team. A lot of makeup artists and beauty professionals that work on a team are freelance independent contractors and receive a percentage of each client or job.

How do you know when it’s time to open a studio or take on your own space?

Most makeup artists start by going on-location or having their clients come to their home. I had my bridal clients come to my home for years before I ever considered getting my own space. It wasn’t until I was booking 30 weddings a year that I got tired of cleaning up my house with 2 kids and 2 dogs!

My first space was 100 sq. ft. room, I went to drop off business cards at a photographers new space and was offered a room to rent. I was booking 50 weddings a year by the time I moved into my own 650 sq. ft. space. If you are a makeup artist most likely weddings aren’t going to afford you a space of your own unless you are offering other services like special event makeup, lessons and classes. If you can, add services like skin care and airbrush tanning, the more services you have will help keep you with a steady stream of income during the slower seasons.

A good rule of thumb is keeping your rent, utilities, and insurance about 1/3 of your annual income. I recommend renting a booth, a corner in a photography studio or small room to find out if having a space of your own is really something you want. You may find the responsibility of having your own space, the cost and upkeep may not be worth it for you and your business!

If you know someone who would like this article please share it with them and be sure to sign up for my newsletter on my website home page so we can keep in touch!

xo,

Kim