Makeup Artist Business Q & A

Anytime I receive an email question that I think my answer would help others, I like to share it. This makeup artist wanted to know if I could help her build her clientele and make more money in her business.

My answers might surprise you and it’s simple things that could help you too!

If you have a question about your business, email me at!



Tips for Your Bridal Beauty Business


In this video I teach you how to turn your bridal clients into lifelong, repeat clients and reoccurring revenue for your business. Most makeup artists focus all of their energy on marketing and advertising to get bridal clients, constantly having to get new clients in the door... or on their website. In the marketing world we call this "one-off" clients because you work with them once and then you have to go find more.

What if you could turn your bridal client into a lifelong client? Think of all the ways you can serve your bridal clients!

Engagement Session

Bridal Trial

Bridal Portrait

Wedding Day

Maternity/New Pet Session

Family Pictures

Makeup Lesson


If you do not have some sort of products or retail line to sell to your clients you are leaving money on the table. Bonus points if you do spray tanning, facials, or brow microblading! I want you to think about the bigger picture, turn those bridal clients into raving fans and I promise, you will not only have them as reoccurring clients but also their friends and family.

If you have any questions about your bridal beauty business email me at!











Be Rigid with Your Goals

rigid goals flexible methods


Yesterday I was watching a TV show with my toddler and as I'm sitting there watching this older gentleman dance and sing on stage I thought, "Wow he probably grew up wanting to be a rock star but that didn't work out so now he's a rocking entertainer for kids". At first I thought that was sad but then I thought about all the things young boys fantasize about if they want to be a rock star when they grow up:

Raving fans

Rocking out, doing their thing


And this guy definitely has all three! It got me thinking about my journey and another quote that has really stuck with me, "Keep your goal in mold and your plan in sand" - Lisa Nichols.

Growing up I wanted to be the usual hairstylist, veterinarian, teacher... as I went through high school I wasn't a bad student but I definitely didn't have it all figured out either.  After high school, I started at community college and quit, worked my way up into retail management, then thought I might want to do interior design and went to work at an architecture and interior design firm. Once I realized that wasn't working either I started community college again with the intent of going into teaching.

It was at that time I took a part time job working at a cosmetics store having zero experience and never wearing makeup other than lipstick. After working there awhile, women would come in asking me to go on-location to do makeup for their wedding. It was then that the light bulb went off in my head, like hey this is an actual business and when we start a family I can work on the weekends and be home with our children during the week. 

Fast forward years later we had two elementary age children, I had a successful makeup artistry business with a studio and makeup line, and I suddenly felt this little nudge to do something more. I had been teaching makeup artistry classes for a few years but I wanted to go more into the mindset and strategies to help women grow their businesses. I announced one day to my sister, "I want to do coaching" but I had no idea how that would work into my busy life. I had no idea how to get started or what the next step was but once the idea was there, I couldn't get it out of my head.

It just so happens not even 2 weeks later I found out we were expecting our third and *surprise* baby! The story gets to be like a winding road after that and the coaching idea went on the back burner for 2 years but I noticed I kept getting all of these women messaging and emailing me, "How can I be a makeup artist? How can I do what you do? What are the steps I need to take? How did you open a studio/start a makeup line?". I realized that they were reaching out to me because there wasn't a lot of information out there about building a makeup artistry business past buying a makeup kit, and so my coaching business was born. 

Sometimes things don't look like how we think they will or should. Sometimes we get little nudges, I think of them as like little bread crumbs, and if we keep following them we eventually start to see the whole picture come together.

Don't ignore the little nudges, that's the Universe talking to you!












How to Vision & Goal Setting


There are some things that are just instrumental in taking yourself and your business to the next level. I want share with you how I went from from booking 6 weddings to 50 weddings in just 3 years in my makeup artistry business!

Writing you Vision, which I like to call your Ultimate Vision, is a snapshot in time of your life 10 years from now.

What are you doing?

Who are you with?

What do you see?

Use your 5 senses to write down as much detail as you can. Once you have completed your Ultimate Vision, work backwards to set clear goals, I call this Reverse Engineering Your Life.

You will have 3 section of Goals:

Within each section you'll have 1, 3, and 5 year Goals. It doesn't have to be hard and fast goals either, it can be a feeling like in Danielle Laporte's "The Fire Starter Sessions" where she uses your Core Desired Feelings to define your goals. If you haven't read this book, I strongly recommend it.

At the end of 2012, when I first learned about Vision & Goal Setting, I thought about my long-term vision and I wrote down my goals for the first time ever. I got really clear on what I wanted and let myself dream bigger than I've ever let myself before. I was booked for just 6 weddings that year, our youngest at the time was getting ready to go to school full-time and I knew if I was going to really build my business, it was now or never.

My List of Goals in 2012 (some were 5 - 10 year goals):


  • Create a makeup line

  • Book 30 weddings

  • Open a makeup studio

  • Hire a team of artists

  • Increase my income

By 2015 I had nailed ALL of them, booking 50 weddings that year and increasing my income that far surpassed what I was making working full-time in retail. I was amazed, I couldn't believe how fast everything had manifested. I knew then just how powerful it was to get clear on what you want and just go for it. 

If you do this exercise I would love to hear from you!



How to Use Video in Your Business

You've heard that video is where it's at and you know video will add value to your clients/customers, so why aren't you doing it?

Some of the reasons I've heard from women is:

"I hate the way I sound"

"I hate the way I look"

"I feel ridiculous"

Let me share with you a stat I found online...

"Online videos will account for 80% of all consumer traffic by 2020"(Cisco)

Facebook is prioritizing video, especially live video, above everything else. This means that if you want you business page to be seen, you need to be posting video. So that means you'll have to get over it and do it even though you feel ridiculous!

Here are my Top 10 Tips to Filming a Better Video (and Getting People to See It!)

1. Lighting: Get yourself some good lighting, it will make you look and feel great in your video. I suggest getting a ring light, I bought mine online at Stellar Lighting Systems.

2. Sound: Make sure you keep outside noises to a minimum and get a microphone so that you know your audience can hear you clearly, just watch it if you have long hair!

3.  Background: Try to find a wall or corner that isn't cluttered to use as your backdrop. If your audience is focused on looking at everything around you, they aren't focused on you!

4.  Appearance: I know as a woman you are hard on yourself but don't be, you do not need a hair and makeup team to feel confident on video. Some strategic makeup applications to maximize your features and minimize any (perceived) flaws is all you need! Most of the time if I'm filming at my home I'm in my yoga pants and just throw on a top because that's all you're going to see anyway.

5.  Take Notes: I have some serious A.D.D. sometimes so having at least some notes with bullet points helps to keep me on track.

6.  Share it Social Media: Share it on your social before you go live to get more eyes and share it after on all your social with a call to action.

7.  Catchy Description: Use a description that will catch people's attention, let them know what it is you will be talking about, and use emojis to be more visible.

8.  Introduction: You have about 8 to 10 seconds at the start of a video for people watching to know that they are interested in sticking around to watch or not. Save the formal intro for a minute of two and focus on the beginning on catching the attention of your audience.

9.  Be Inspiring, Informative, and/or Funny: No one wants to watch a boring video so unless you are trying to attract super low-key peeps you have to pump it up a little. Be excited and be passionate so that those watching get excited with you!

10.  Give a Call to Action: After you wrap up your top give your audience a call to action to like, follow, and share to help build your audience.

I hope this helps! If you found value in this please share it and leave a comment, I would love to hear from you.