Should you try to take your makeup artistry business full-time or keep it as a side hustle? Of course every person's situation and expenses will be different so consider what will work best for you but here's my take based on my own experience...
For over 10 years I worked my makeup artistry business as a side hustle as I worked full-time at a cosmetics store, in a clothing store, and then I stayed home with my children for 7 years all the while doing bridal trials in the evenings and wedding makeup on the weekends. I loved every minute of working my business as a side hustle! I had time to spend with my family, I was making income to help with our expenses and having extra money for myself, it worked out perfectly. It was only when our (now) middle child was going to go to school all day that I even considered taking my business more full-time.
When I decided in 2012 to really start to grow my business I knew it was going to take a lot of work, I had made some friends in the wedding industry but I had never really made an effort to build any connections. In that first year I opened my first studio, basically a little room in a space with other wedding vendors, I created my makeup line and I went from booking just 6 weddings to 31 weddings a year. "Hustle" became my way of life... when you're booking 50 weddings a year, studio appointments, makeup lessons, classes, photo shoots, and all the other amazing opportunities that come with being a successful business owner you don't know any other way but to hustle all day, every day and if you're not careful your passionate side hustle can turn into J.O.B. real quick!
I know plenty of well-respected makeup artists that have day jobs, work as bartenders or stay home with their kiddos and do makeup on the weekends. You really have to assess what will work best for you but know that anytime you go full-time with any creative passion it can start to feel like a job really quick. Prioritize what is most important to you and base your business off of that. If you're stressed out all the time about making more money, that will show up in your business people can feel desperation, and it will be a turn off your chance of booking more clients.
Overall, working as a freelance makeup artist is a great way to earn money and do something you're passionate about! Let me know in the comments if this is something you've been thinking about!