Do you have a whisper in your heart to help others?
The more women I work with the more convinced I am that we are natural cheerleaders, we love building communities and seeing others succeed. I have met some amazing women with a natural gift for helping others but drown out their abilities with a lack of believing in themselves.
If you feel the whisper to do something more with your gifts and your story I want to help you, I am breaking down the steps to starting a coaching business and help you decide which route is best for you.
What is a coach?
A coach is someone who helps others achieve their goals, they help keep them accountable and give them tools and strategies to help them through each step of the way.
What kind of coach can you be?
I’ve broken them down into 5 main categories and as you can see each category can be broken down into sub-categories, there is no limit to what coaching can do.
Confidence Coach: Helps someone raise their self-confidence, feel more powerful and become more successful in their life.
Health/Wellness Coach: Helps someone with exercise, recipes, meal plans and living a healthier lifestyle.
Business Coach: Helps someone with the business and marketing strategies to grow their own business.
Life Coach: Helps someone with work and life relationships, time management and achieving life goals.
Spiritual Coach: Helps someone to have deeper relationship and more alignment with their source energy.
Executive Coach: Helps organizations or individuals increase their performance and achieve goals.
How to Start a Coaching Business
1. Get the education and certification you need
Most coaching does not require a certification and coaches can learn by their own personal life experience and by learning the fundamentals of coaching. Only a licensed therapist should work with someone who is depressed, suicidal or has gone through some major life trauma.
2. Share Your Story
By being vulnerable and sharing our own personal stories we can connect with others on a deeper level and build a strong know, like and trust factor.
3. Define Your Target Market
Who are you serving and what problem do they have that you want to help them solve?
4. Create an Ideal Client Avatar
Who specifically are you speaking to when writing your content and posting on social media? You should be so clear on this person that you can give them a name and you know everything about him/her.
5. Grow Your Social Media
Gone are the days of advertising in the Yellow Pages and mailing postcards, now we can reach endless amounts of people in our target market right on our phones or computers. Having a solid social media strategy will help you reach your ideal clients and help you build a strong relationship with them.
6. Build a Community
Feeling a connection is key, your ideal client needs to feel like they know and trust you so building a community either on social media or in a Facebook group is key to them feeling safe and opening up their wallets to you.
7. Position Yourself as the Expert
Coaching is a huge industry so how can you stand out from the crowd? By positioning yourself as an expert, sharing blog articles and social media posts that help educate and inspire others.
8. Build an Email List
Have direct contact with your target market via your email list, with social media algorithms constantly changing you never want to be without a way to get in front of your ideal clients at all times.
9. Make Yourself Visible
Create a marketing plan of how often you will show up and where is key to being consistent and seeing growth in your business. Are you focusing on Facebook, Instagram, YouTube, Pinterest, ect.?
10. Define How You Solve Their Problem
Are you offering 1:1 coaching, a group program or a monthly membership group? Define what you offer that will help your Ideal Client solve their problem.
If you feel like it’s time for you to start your coaching business comment below or reach out on my Contact page and let me know what you’re struggling with right now!