How to Stand Out in a Crowded Market


1.  Think outside the box-

Do what others aren't or aren't will to do! One of the most asked questions I get is, "How did you get so many jobs working with television?" I've worked with Fox News, CNN, and NBC and it happened really organically. Ten years ago when I was at the beginning of my business I sent out postcards to all the coordinators and venue coordinators in my area hoping to build my wedding business. That postcard fell into the right hands of the person who does the hiring for our local teleport and that's how it works. Look at how you can be different from what others are doing.

2.  Get your website seen-

Your website must be more than just pretty, it has to have amazing SEO (Search Engine Optimization). Find a web designer that specializes in not just building pretty sites but that will also get you seen on search engines. If your website is past page 4 you are a lot less likely to be seen by someone looking for products/services that you offer.

3.  Be an expert at something-

Figure out how you're different and how you can develop your niche from that. I am know for my soft and pretty makeup looks which makes me perfect for bridal and a few years ago I learned how to do airbrushing so I am now know for that, which is great for bridal makeup because it's flawless and longer lasting.

4.  You are the face of your business-

Don't be afraid to step out and be the face, not always putting your products/services out there first. People want to connect with your business but they need to know who you are and what your story is.

5.  Make connections- 

Referrals are one of the best ways to build your business. When I was sending out post cards 10 years ago I was targeting coordinators in my area. How did I find them? I looked in the local weddings magazines, now with search engines it would be easy to target the first 3 pages of people or businesses in your area that most relate to what you do. Find out who they are and build a relationship.

Bonus: Use social media to tell your story, people want to see you and hear your story so they can build that know, like, and trust factor!