How to Use Video in Your Business

You've heard that video is where it's at and you know video will add value to your clients/customers, so why aren't you doing it?

Some of the reasons I've heard from women is:

"I hate the way I sound"

"I hate the way I look"

"I feel ridiculous"

Let me share with you a stat I found online...

"Online videos will account for 80% of all consumer traffic by 2020"(Cisco)

Facebook is prioritizing video, especially live video, above everything else. This means that if you want you business page to be seen, you need to be posting video. So that means you'll have to get over it and do it even though you feel ridiculous!

Here are my Top 10 Tips to Filming a Better Video (and Getting People to See It!)

1. Lighting: Get yourself some good lighting, it will make you look and feel great in your video. I suggest getting a ring light, I bought mine online at Stellar Lighting Systems.

2. Sound: Make sure you keep outside noises to a minimum and get a microphone so that you know your audience can hear you clearly, just watch it if you have long hair!

3.  Background: Try to find a wall or corner that isn't cluttered to use as your backdrop. If your audience is focused on looking at everything around you, they aren't focused on you!

4.  Appearance: I know as a woman you are hard on yourself but don't be, you do not need a hair and makeup team to feel confident on video. Some strategic makeup applications to maximize your features and minimize any (perceived) flaws is all you need! Most of the time if I'm filming at my home I'm in my yoga pants and just throw on a top because that's all you're going to see anyway.

5.  Take Notes: I have some serious A.D.D. sometimes so having at least some notes with bullet points helps to keep me on track.

6.  Share it Social Media: Share it on your social before you go live to get more eyes and share it after on all your social with a call to action.

7.  Catchy Description: Use a description that will catch people's attention, let them know what it is you will be talking about, and use emojis to be more visible.

8.  Introduction: You have about 8 to 10 seconds at the start of a video for people watching to know that they are interested in sticking around to watch or not. Save the formal intro for a minute of two and focus on the beginning on catching the attention of your audience.

9.  Be Inspiring, Informative, and/or Funny: No one wants to watch a boring video so unless you are trying to attract super low-key peeps you have to pump it up a little. Be excited and be passionate so that those watching get excited with you!

10.  Give a Call to Action: After you wrap up your top give your audience a call to action to like, follow, and share to help build your audience.

I hope this helps! If you found value in this please share it and leave a comment, I would love to hear from you.

xo,

Kim